IRIS
IEVA, Marco
 Distribuzione geografica
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Continente #
NA - Nord America 1.638
EU - Europa 1.629
AS - Asia 871
AF - Africa 50
SA - Sud America 48
Continente sconosciuto - Info sul continente non disponibili 5
OC - Oceania 5
Totale 4.246
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Nazione #
US - Stati Uniti d'America 1.611
IT - Italia 491
CN - Cina 344
SE - Svezia 323
IE - Irlanda 311
SG - Singapore 258
DE - Germania 127
FI - Finlandia 79
TR - Turchia 69
GB - Regno Unito 67
PH - Filippine 42
CI - Costa d'Avorio 37
AT - Austria 34
IN - India 34
NL - Olanda 34
FR - Francia 32
IR - Iran 27
CA - Canada 25
BR - Brasile 22
ID - Indonesia 21
UA - Ucraina 20
VN - Vietnam 18
CZ - Repubblica Ceca 16
ES - Italia 16
EC - Ecuador 15
RO - Romania 15
JP - Giappone 14
HK - Hong Kong 12
BG - Bulgaria 9
PE - Perù 8
PK - Pakistan 8
TH - Thailandia 8
BE - Belgio 6
HU - Ungheria 6
A2 - ???statistics.table.value.countryCode.A2??? 5
AU - Australia 5
CH - Svizzera 5
DK - Danimarca 5
PL - Polonia 5
TW - Taiwan 5
DZ - Algeria 4
NO - Norvegia 4
PT - Portogallo 4
RU - Federazione Russa 4
GR - Grecia 3
HR - Croazia 3
JO - Giordania 3
LT - Lituania 3
LU - Lussemburgo 3
NG - Nigeria 3
AM - Armenia 2
BD - Bangladesh 2
CO - Colombia 2
KE - Kenya 2
MY - Malesia 2
SI - Slovenia 2
SK - Slovacchia (Repubblica Slovacca) 2
ZA - Sudafrica 2
AE - Emirati Arabi Uniti 1
AR - Argentina 1
CR - Costa Rica 1
MA - Marocco 1
MU - Mauritius 1
MX - Messico 1
SA - Arabia Saudita 1
Totale 4.246
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Città #
Dublin 306
Chandler 260
Singapore 191
Ashburn 166
Ann Arbor 153
Parma 101
Dearborn 98
Santa Clara 95
Beijing 75
Boardman 70
Houston 62
Izmir 62
Milan 52
Princeton 50
Nanjing 44
Wilmington 43
Abidjan 37
Helsinki 29
Shanghai 29
Vienna 27
Cattolica 24
Jinan 21
Nanchang 19
Rome 19
Kunming 18
Los Angeles 18
Hebei 16
Pars 15
San Mateo 15
Munich 13
Bologna 12
Fremont 12
Guangzhou 12
Jakarta 12
Redwood City 12
Changsha 11
Hefei 11
Jiaxing 11
Redmond 11
Hagen 10
Jacksonville 10
Pune 10
Strasbourg 10
Woodbridge 10
Shenyang 9
Amsterdam 8
Baguio City 8
Des Moines 8
Frankfurt am Main 8
Köln 8
Mountain View 8
New York 8
Ottawa 8
Piacenza 8
San Giovanni Lupatoto 8
Verona 8
Busto Arsizio 7
Chicago 7
Dallas 7
London 7
Manchester 7
Modena 7
São Paulo 7
Toronto 7
Brussels 6
Duncan 6
Hanoi 6
Lima 6
Pescara 6
Seattle 6
Sofia 6
Brisbane 5
Brno 5
Cabanatuan City 5
Cadelbosco di Sopra 5
Central 5
Cologne 5
Fairfield 5
Falls Church 5
Istanbul 5
Kagoya 5
Machala 5
Ponte Dell'olio 5
Siegen 5
Tacurong 5
Taiyuan 5
Zanjan 5
Ashfield 4
Atella 4
Bangkok 4
Battipaglia 4
Budapest 4
Fuzhou 4
Gorinchem 4
Kristiansand 4
Lavezzola 4
Lipa City 4
Münster 4
Ningbo 4
Norwalk 4
Totale 2.609
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Nome #
Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences 342
Retail Shopper Marketing: the Future of Promotional Flyers 177
Innovation in Brand Promotion: Reacting to the Economic Crisis with Digital Channels and Customer Insight 143
Online versus offline promotional communication: Evaluating the Effect of Medium on Customer Response 129
Identifying the link between store characteristics and the in-store customer experience 122
Online vs. Offline store flyers: estimating the effect of medium on intention to visit the store and buy in FMCG 109
Device usage patterns and online shopping behaviour 104
The role of customer experience touchpoints in driving loyalty intentions in services 103
Customer Relationship Management in a Digital World: Profiling Best in Class Companies 101
I read, therefore I buy? Analyzing the impact of flyer distribution and readership on purchase behaviour 99
Evoluzione del volantino: dal formato cartaceo al formato digitale 97
Allargare il mercato del Made in Italy nel settore agroalimentare: una nuova opportunità per il retail 94
Daily deal shoppers: What drives social couponing? 90
Selecting which touchpoints to manage for customer loyalty: an empirical analysis in retail banking 90
Towards digital loyalty programs: insights from customer medium preference segmentation 89
Retail promotional communication: the comparative effectiveness of print versus online 89
Beyond the “mobile versus PC” dichotomy: Profiling online shoppers based on device usage 86
BRAND AUTHENTICITY AND OMNICHANNEL RETAILING: CONCEPTUAL DISSONANCE AND EMERGING RESEARCH DIRECTIONS 86
From customer experience to customer loyalty: the role of touchpoints in retailing 84
Redefining Generational Cohorts Based on Touchpoint Exposure in Italy and Japan: An Abstract 84
Mapping touchpoint exposure in retailing: Implications for developing an omnichannel customer experience 82
Store Brand as a Customer Experience Touchpoint and Its Contribution to Store Loyalty 81
AN OVERVIEW ON OMNICHANNEL RESEARCH: INTELLECTUAL FOUNDATIONS AND IMPLICATIONS FOR RESEARCH 81
Do Store Flyers Work? Implications for NBs and PLs from a Subgroup Analysis with Experimental Data 78
Online vs. Offline Channels? Testing the Effect of Promotional Communication on Shopper Behaviour 74
The interplay between customer experience and customer loyalty: Which touchpoints matter? 74
Determinants of technological innovation success and failure: Does marketing innovation matter? 74
Who is the social coupon shopper? Understanding the drivers of social coupon adoption: an extended abstract 73
La letteratura scientifica sull'efficacia dei programmi fedeltà 71
New developments in price and loyalty promotion: managerial implications and new avenues for research 68
Social media content strategy in hospitality: the impact of experiential posts and response congruence on engagement, hotel image, and booking intention 65
L'efficacia della comunicazione promozionale tra carta e digitale nel Largo Consumo: disegno sperimentale e indicazioni dallo studio pilota 65
Memory for private label versus national brand in feature advertising 64
Expanding the Lens on the Customer Experience-Loyalty Link: The Role of Satisfaction and Shopping Enjoyment 62
Exploring patterns of loyalty program participation: new implications for research and practice 62
Online channel adoption in supermarket retailing 61
L'evoluzione della promozione di prezzo 60
Understanding complaint channel usage in multichannel retailing 58
Managing Online Touchpoints for a Consistent Customer Experience: Cases from Fashion Retailing 57
Innovation success and failure: the moderating role of marketing innovation 56
THE IMPACT OF PRO-SOCIAL LOYALTY PROGRAMS ON PROGRAM PERCEIVED VALUE AND CUSTOMER LOYALTY 53
Understanding the customer experience-loyalty link: A moderated mediation model 52
Le preferenze degli italiani per carta e digitale nel loyalty marketing 52
Le preferenze degli italiani per la promozione: tra carta e digitale 49
Effective Service Recovery after Privacy Failure 47
Generations and Their Preferences for Loyalty Program Rewards in Supermarket Retailing 44
Complaint behaviour in multichannel retailing: a cross-stage approach 43
Redesigning loyalty marketing for a better world: the impact of green loyalty programs on perceived value 40
The role of touchpoints in driving loyalty. Implications for omnichannel retailing 39
AN OVERVIEW ON OMNICHANNEL RESEARCH: BIBLIOMETRIC ANALYSIS AND LITERATURE REVIEW 37
Identifying generational differences in encountering retail touchpoints: an empirical analysis in Italy and Japan 36
Omnichannel retailing and post-pandemic recovery: building a research agenda 34
Service failure and complaint channel choice in omnichannel retailing 34
Understanding online channel adoption: a customer segmentation analysis 32
Advances in National Brand and Private Label Marketing 31
The interplay between privacy failure, recovery and crisis communication management: an integrative review and research agenda 28
Building Upon Retailers’ Absorptive Capacity to Boost the Innovation Process During Times of Emergency 26
The role of marketing strategies in achieving the environmental benefits of innovation 24
The Right Tool for the Right Job: Identifying Relevant Touchpoints to Achieve Seamlessness in the Fashion Sector 14
Innovating in Design and Packaging: Implications for the Environment 10
null 10
Totale 4.419
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Categoria #
all - tutte 15.756
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 15.756
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2019/2020408 0 0 0 0 0 170 105 24 18 62 17 12
2020/2021312 13 22 12 25 21 30 38 21 54 32 30 14
2021/2022465 17 28 53 32 23 17 46 22 23 74 33 97
2022/20231.274 140 157 92 90 71 137 48 79 383 12 41 24
2023/2024637 36 51 34 25 62 108 68 87 34 36 44 52
2024/2025644 72 108 125 105 130 104 0 0 0 0 0 0
Totale 4.419