IRIS
IEVA, Marco
 Distribuzione geografica
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Continente #
EU - Europa 1.537
NA - Nord America 1.429
AS - Asia 626
AF - Africa 47
SA - Sud America 27
Continente sconosciuto - Info sul continente non disponibili 5
OC - Oceania 5
Totale 3.676
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Nazione #
US - Stati Uniti d'America 1.408
IT - Italia 469
CN - Cina 335
SE - Svezia 320
IE - Irlanda 311
DE - Germania 107
FI - Finlandia 76
SG - Singapore 71
TR - Turchia 64
GB - Regno Unito 55
CI - Costa d'Avorio 37
AT - Austria 34
IN - India 30
NL - Olanda 29
FR - Francia 27
IR - Iran 27
PH - Filippine 23
CA - Canada 21
UA - Ucraina 20
CZ - Repubblica Ceca 15
RO - Romania 15
EC - Ecuador 14
JP - Giappone 14
VN - Vietnam 13
HK - Hong Kong 12
ES - Italia 10
ID - Indonesia 10
BG - Bulgaria 9
BE - Belgio 6
BR - Brasile 6
HU - Ungheria 6
PK - Pakistan 6
TH - Thailandia 6
A2 - ???statistics.table.value.countryCode.A2??? 5
AU - Australia 5
PE - Perù 5
TW - Taiwan 5
CH - Svizzera 4
DZ - Algeria 4
PL - Polonia 4
RU - Federazione Russa 4
DK - Danimarca 3
JO - Giordania 3
LT - Lituania 3
LU - Lussemburgo 3
NG - Nigeria 3
AM - Armenia 2
CO - Colombia 2
GR - Grecia 2
KE - Kenya 2
MY - Malesia 2
PT - Portogallo 2
SI - Slovenia 2
AE - Emirati Arabi Uniti 1
BD - Bangladesh 1
HR - Croazia 1
MU - Mauritius 1
SA - Arabia Saudita 1
Totale 3.676
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Città #
Dublin 306
Chandler 260
Ashburn 160
Ann Arbor 153
Parma 100
Dearborn 98
Beijing 75
Houston 62
Izmir 62
Princeton 50
Milan 48
Nanjing 44
Wilmington 43
Abidjan 37
Helsinki 28
Shanghai 28
Vienna 27
Cattolica 24
Singapore 24
Jinan 21
Nanchang 19
Rome 19
Kunming 18
Hebei 16
Los Angeles 16
Pars 15
San Mateo 15
Fremont 12
Redwood City 12
Boardman 11
Bologna 11
Changsha 11
Hefei 11
Redmond 11
Guangzhou 10
Hagen 10
Jacksonville 10
Jiaxing 10
Pune 10
Strasbourg 10
Woodbridge 10
Shenyang 9
Amsterdam 8
Des Moines 8
Köln 8
Mountain View 8
New York 8
Ottawa 8
Piacenza 8
San Giovanni Lupatoto 8
Verona 8
Busto Arsizio 7
Chicago 7
Toronto 7
Brussels 6
Duncan 6
Frankfurt am Main 6
London 6
Manchester 6
Pescara 6
Seattle 6
Sofia 6
Brisbane 5
Brno 5
Cabanatuan City 5
Cadelbosco di Sopra 5
Central 5
Fairfield 5
Falls Church 5
Kagoya 5
Lima 5
Machala 5
Ponte Dell'olio 5
Siegen 5
Tacurong 5
Taiyuan 5
Zanjan 5
Ashfield 4
Atella 4
Bangkok 4
Battipaglia 4
Budapest 4
Fuzhou 4
Gorinchem 4
Hanoi 4
Lavezzola 4
Lipa City 4
Modena 4
Münster 4
Ningbo 4
Norwalk 4
Rotterdam 4
Tianjin 4
Vignola 4
Amman 3
Angri 3
Bacolod City 3
Bandung 3
Berlin 3
Bolton 3
Totale 2.228
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Nome #
Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences 315
Retail Shopper Marketing: the Future of Promotional Flyers 143
Innovation in Brand Promotion: Reacting to the Economic Crisis with Digital Channels and Customer Insight 139
Online versus offline promotional communication: Evaluating the Effect of Medium on Customer Response 123
Identifying the link between store characteristics and the in-store customer experience 102
Device usage patterns and online shopping behaviour 96
Customer Relationship Management in a Digital World: Profiling Best in Class Companies 94
The role of customer experience touchpoints in driving loyalty intentions in services 92
Evoluzione del volantino: dal formato cartaceo al formato digitale 89
Selecting which touchpoints to manage for customer loyalty: an empirical analysis in retail banking 85
I read, therefore I buy? Analyzing the impact of flyer distribution and readership on purchase behaviour 85
Daily deal shoppers: What drives social couponing? 84
Allargare il mercato del Made in Italy nel settore agroalimentare: una nuova opportunità per il retail 82
Retail promotional communication: the comparative effectiveness of print versus online 82
Towards digital loyalty programs: insights from customer medium preference segmentation 81
Online vs. Offline store flyers: estimating the effect of medium on intention to visit the store and buy in FMCG 79
From customer experience to customer loyalty: the role of touchpoints in retailing 76
BRAND AUTHENTICITY AND OMNICHANNEL RETAILING: CONCEPTUAL DISSONANCE AND EMERGING RESEARCH DIRECTIONS 76
Mapping touchpoint exposure in retailing: Implications for developing an omnichannel customer experience 75
Beyond the “mobile versus PC” dichotomy: Profiling online shoppers based on device usage 74
Redefining Generational Cohorts Based on Touchpoint Exposure in Italy and Japan: An Abstract 73
Do Store Flyers Work? Implications for NBs and PLs from a Subgroup Analysis with Experimental Data 70
AN OVERVIEW ON OMNICHANNEL RESEARCH: INTELLECTUAL FOUNDATIONS AND IMPLICATIONS FOR RESEARCH 70
Store Brand as a Customer Experience Touchpoint and Its Contribution to Store Loyalty 68
Online vs. Offline Channels? Testing the Effect of Promotional Communication on Shopper Behaviour 67
La letteratura scientifica sull'efficacia dei programmi fedeltà 67
Determinants of technological innovation success and failure: Does marketing innovation matter? 66
Who is the social coupon shopper? Understanding the drivers of social coupon adoption: an extended abstract 65
The interplay between customer experience and customer loyalty: Which touchpoints matter? 63
New developments in price and loyalty promotion: managerial implications and new avenues for research 62
L'efficacia della comunicazione promozionale tra carta e digitale nel Largo Consumo: disegno sperimentale e indicazioni dallo studio pilota 59
Memory for private label versus national brand in feature advertising 59
L'evoluzione della promozione di prezzo 56
Expanding the Lens on the Customer Experience-Loyalty Link: The Role of Satisfaction and Shopping Enjoyment 55
Exploring patterns of loyalty program participation: new implications for research and practice 55
Understanding complaint channel usage in multichannel retailing 53
Online channel adoption in supermarket retailing 53
Managing Online Touchpoints for a Consistent Customer Experience: Cases from Fashion Retailing 48
Innovation success and failure: the moderating role of marketing innovation 47
Le preferenze degli italiani per carta e digitale nel loyalty marketing 47
THE IMPACT OF PRO-SOCIAL LOYALTY PROGRAMS ON PROGRAM PERCEIVED VALUE AND CUSTOMER LOYALTY 47
Social media content strategy in hospitality: the impact of experiential posts and response congruence on engagement, hotel image, and booking intention 46
Le preferenze degli italiani per la promozione: tra carta e digitale 44
Understanding the customer experience-loyalty link: A moderated mediation model 42
Effective Service Recovery after Privacy Failure 41
Complaint behaviour in multichannel retailing: a cross-stage approach 36
The role of touchpoints in driving loyalty. Implications for omnichannel retailing 35
Redesigning loyalty marketing for a better world: the impact of green loyalty programs on perceived value 33
Generations and Their Preferences for Loyalty Program Rewards in Supermarket Retailing 31
Identifying generational differences in encountering retail touchpoints: an empirical analysis in Italy and Japan 31
Service failure and complaint channel choice in omnichannel retailing 29
AN OVERVIEW ON OMNICHANNEL RESEARCH: BIBLIOMETRIC ANALYSIS AND LITERATURE REVIEW 28
Understanding online channel adoption: a customer segmentation analysis 26
Omnichannel retailing and post-pandemic recovery: building a research agenda 25
Advances in National Brand and Private Label Marketing 24
The interplay between privacy failure, recovery and crisis communication management: an integrative review and research agenda 21
The role of marketing strategies in achieving the environmental benefits of innovation 16
null 10
Innovating in Design and Packaging: Implications for the Environment 7
Totale 3.847
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Categoria #
all - tutte 12.829
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 12.829
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2019/2020553 60 38 6 6 35 170 105 24 18 62 17 12
2020/2021312 13 22 12 25 21 30 38 21 54 32 30 14
2021/2022465 17 28 53 32 23 17 46 22 23 74 33 97
2022/20231.274 140 157 92 90 71 137 48 79 383 12 41 24
2023/2024637 36 51 34 25 62 108 68 87 34 36 44 52
2024/202572 72 0 0 0 0 0 0 0 0 0 0 0
Totale 3.847