IRIS
IEVA, Marco
 Distribuzione geografica
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Continente #
NA - Nord America 3.662
AS - Asia 2.964
EU - Europa 2.487
SA - Sud America 438
AF - Africa 216
Continente sconosciuto - Info sul continente non disponibili 211
OC - Oceania 10
Totale 9.988
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Nazione #
US - Stati Uniti d'America 3.519
SG - Singapore 1.037
IT - Italia 805
CN - Cina 694
SE - Svezia 339
IE - Irlanda 321
VN - Vietnam 319
BR - Brasile 311
DE - Germania 217
HK - Hong Kong 211
FR - Francia 133
GB - Regno Unito 125
NL - Olanda 117
IN - India 104
ZA - Sudafrica 102
TR - Turchia 90
FI - Finlandia 86
BD - Bangladesh 81
CA - Canada 78
PH - Filippine 78
ID - Indonesia 63
KR - Corea 59
RU - Federazione Russa 58
AT - Austria 42
CI - Costa d'Avorio 40
IR - Iran 40
ES - Italia 33
JP - Giappone 30
PL - Polonia 30
IQ - Iraq 29
EC - Ecuador 28
TN - Tunisia 27
AR - Argentina 26
PE - Perù 25
UA - Ucraina 23
RO - Romania 20
CZ - Repubblica Ceca 19
CH - Svizzera 18
PK - Pakistan 18
CO - Colombia 17
TH - Thailandia 16
MX - Messico 14
PT - Portogallo 14
BG - Bulgaria 13
MY - Malesia 13
TW - Taiwan 12
VE - Venezuela 12
NG - Nigeria 11
HN - Honduras 10
HU - Ungheria 10
PY - Paraguay 10
GR - Grecia 9
NP - Nepal 9
AU - Australia 8
DK - Danimarca 8
JM - Giamaica 8
JO - Giordania 8
SA - Arabia Saudita 8
BE - Belgio 7
CR - Costa Rica 7
DZ - Algeria 7
KE - Kenya 7
LK - Sri Lanka 7
AE - Emirati Arabi Uniti 6
EG - Egitto 6
LT - Lituania 6
A2 - ???statistics.table.value.countryCode.A2??? 5
GT - Guatemala 5
LU - Lussemburgo 5
SK - Slovacchia (Repubblica Slovacca) 5
UZ - Uzbekistan 5
AM - Armenia 4
BO - Bolivia 4
CL - Cile 4
HR - Croazia 4
IL - Israele 4
MA - Marocco 4
NO - Norvegia 4
PR - Porto Rico 4
RS - Serbia 4
GP - Guadalupe 3
IS - Islanda 3
ME - Montenegro 3
SV - El Salvador 3
AL - Albania 2
AZ - Azerbaigian 2
DO - Repubblica Dominicana 2
ET - Etiopia 2
KZ - Kazakistan 2
LB - Libano 2
MN - Mongolia 2
MU - Mauritius 2
NI - Nicaragua 2
NZ - Nuova Zelanda 2
OM - Oman 2
SI - Slovenia 2
SN - Senegal 2
SY - Repubblica araba siriana 2
TT - Trinidad e Tobago 2
BB - Barbados 1
Totale 9.762
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Città #
Singapore 565
Ashburn 502
San Jose 380
Dublin 316
Chandler 260
Hong Kong 191
Santa Clara 177
Council Bluffs 161
Ann Arbor 153
Parma 153
Beijing 142
Dallas 132
Hefei 112
Boardman 111
Dearborn 98
Johannesburg 92
Ho Chi Minh City 90
Milan 83
Hanoi 79
Los Angeles 74
Houston 70
Izmir 62
Seoul 58
Lauterbourg 54
Princeton 50
Nanjing 44
Wilmington 43
Abidjan 40
New York 38
Phoenix 38
Rome 35
São Paulo 35
Helsinki 33
Shanghai 33
Frankfurt am Main 32
Vienna 32
Bologna 30
Jakarta 29
Moscow 28
Buffalo 26
Munich 26
Reggio Emilia 26
Cattolica 24
Da Nang 21
Jinan 21
Nanchang 20
North Bergen 20
Columbus 19
Atlanta 18
Kunming 18
Lima 18
Modena 18
Sousse 18
Amsterdam 17
Warsaw 17
Brooklyn 16
Chennai 16
Guangzhou 16
Hebei 16
London 16
Orem 16
Toronto 16
Baghdad 15
Mumbai 15
Pars 15
San Mateo 15
The Dalles 14
Tokyo 14
Changsha 13
Chicago 13
Manchester 13
Nuremberg 13
Stockholm 13
Charenton-le-Pont 12
Fremont 12
Haiphong 12
Istanbul 12
Montreal 12
Redmond 12
Redwood City 12
San Francisco 12
Seattle 12
Tehran 12
Verona 12
Boston 11
Jiaxing 11
Naples 11
Des Moines 10
Hagen 10
Jacksonville 10
Madrid 10
Ottawa 10
Pune 10
Redondo Beach 10
Strasbourg 10
Treviso 10
Woodbridge 10
Baguio City 9
Shenyang 9
Abuja 8
Totale 5.538
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Nome #
Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences 512
Social media content strategy in hospitality: the impact of experiential posts and response congruence on engagement, hotel image, and booking intention 316
Identifying the link between store characteristics and the in-store customer experience 259
Retail Shopper Marketing: the Future of Promotional Flyers 255
Online versus offline promotional communication: Evaluating the Effect of Medium on Customer Response 213
Innovation in Brand Promotion: Reacting to the Economic Crisis with Digital Channels and Customer Insight 206
Customer Relationship Management in a Digital World: Profiling Best in Class Companies 198
The role of customer experience touchpoints in driving loyalty intentions in services 197
Allargare il mercato del Made in Italy nel settore agroalimentare: una nuova opportunità per il retail 192
Device usage patterns and online shopping behaviour 188
Online vs. Offline store flyers: estimating the effect of medium on intention to visit the store and buy in FMCG 188
Generations and Their Preferences for Loyalty Program Rewards in Supermarket Retailing 183
Redesigning loyalty marketing for a better world: the impact of green loyalty programs on perceived value 182
Daily deal shoppers: What drives social couponing? 181
I read, therefore I buy? Analyzing the impact of flyer distribution and readership on purchase behaviour 177
Towards digital loyalty programs: insights from customer medium preference segmentation 176
BRAND AUTHENTICITY AND OMNICHANNEL RETAILING: CONCEPTUAL DISSONANCE AND EMERGING RESEARCH DIRECTIONS 173
From customer experience to customer loyalty: the role of touchpoints in retailing 171
Evoluzione del volantino: dal formato cartaceo al formato digitale 170
Building Upon Retailers’ Absorptive Capacity to Boost the Innovation Process During Times of Emergency 167
Beyond the “mobile versus PC” dichotomy: Profiling online shoppers based on device usage 164
AN OVERVIEW ON OMNICHANNEL RESEARCH: INTELLECTUAL FOUNDATIONS AND IMPLICATIONS FOR RESEARCH 164
Determinants of technological innovation success and failure: Does marketing innovation matter? 159
Driving Channel Integration Perception in Omnichannel Environments: The role of Touchpoints 155
Mapping touchpoint exposure in retailing: Implications for developing an omnichannel customer experience 154
Who is the social coupon shopper? Understanding the drivers of social coupon adoption: an extended abstract 153
Do Store Flyers Work? Implications for NBs and PLs from a Subgroup Analysis with Experimental Data 147
Online channel adoption in supermarket retailing 144
Expanding the Lens on the Customer Experience-Loyalty Link: The Role of Satisfaction and Shopping Enjoyment 143
Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience 139
Store Brand as a Customer Experience Touchpoint and Its Contribution to Store Loyalty 138
Selecting which touchpoints to manage for customer loyalty: an empirical analysis in retail banking 138
Online vs. Offline Channels? Testing the Effect of Promotional Communication on Shopper Behaviour 135
L'evoluzione della promozione di prezzo 135
Redefining Generational Cohorts Based on Touchpoint Exposure in Italy and Japan: An Abstract 135
Omnichannel retailing and post-pandemic recovery: building a research agenda 134
Exploring patterns of loyalty program participation: new implications for research and practice 132
Retail promotional communication: the comparative effectiveness of print versus online 131
Complaint behaviour in multichannel retailing: a cross-stage approach 131
La letteratura scientifica sull'efficacia dei programmi fedeltà 128
L'efficacia della comunicazione promozionale tra carta e digitale nel Largo Consumo: disegno sperimentale e indicazioni dallo studio pilota 128
Understanding complaint channel usage in multichannel retailing 126
Managing Online Touchpoints for a Consistent Customer Experience: Cases from Fashion Retailing 120
AN OVERVIEW ON OMNICHANNEL RESEARCH: BIBLIOMETRIC ANALYSIS AND LITERATURE REVIEW 119
The interplay between customer experience and customer loyalty: Which touchpoints matter? 118
Le preferenze degli italiani per carta e digitale nel loyalty marketing 118
Touchpoints' role in the museum context: from affect to customer loyalty 115
Memory for private label versus national brand in feature advertising 115
Innovation success and failure: the moderating role of marketing innovation 112
New developments in price and loyalty promotion: managerial implications and new avenues for research 112
Understanding the customer experience-loyalty link: A moderated mediation model 110
THE IMPACT OF PRO-SOCIAL LOYALTY PROGRAMS ON PROGRAM PERCEIVED VALUE AND CUSTOMER LOYALTY 110
The Right Tool for the Right Job: Identifying Relevant Touchpoints to Achieve Seamlessness in the Fashion Sector 110
Effective Service Recovery after Privacy Failure 109
Service failure and complaint channel choice in omnichannel retailing 104
Loyalty Program Engagement: the role of customer preference for rewards and Generations 104
Le preferenze degli italiani per la promozione: tra carta e digitale 103
Advances in National Brand and Private Label Marketing 102
Customer inspiration in retailing: The role of perceived novelty and customer loyalty across offline and online channels 94
The role of touchpoints in driving loyalty. Implications for omnichannel retailing 87
The interplay between privacy failure, recovery and crisis communication management: an integrative review and research agenda 85
Understanding online channel adoption: a customer segmentation analysis 85
The role of marketing strategies in achieving the environmental benefits of innovation 83
A new composite index to assess environmental consciousness using survey data and big data: Empirical evidence from European consumers 79
Driving customer inspiration to foster loyalty: a study on showroomers 79
Customer response to media in marketing promotion: print versus online 74
Identifying generational differences in encountering retail touchpoints: an empirical analysis in Italy and Japan 69
Innovating in Design and Packaging: Implications for the Environment 45
null 10
Totale 9.988
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Categoria #
all - tutte 33.199
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 33.199
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2021/2022367 0 0 0 32 23 17 46 22 23 74 33 97
2022/20231.274 140 157 92 90 71 137 48 79 383 12 41 24
2023/2024637 36 51 34 25 62 108 68 87 34 36 44 52
2024/20251.677 72 108 125 105 130 138 132 82 145 134 178 328
2025/20263.579 225 376 421 306 584 147 413 186 361 280 164 116
2026/2027957 86 218 276 377 0 0 0 0 0 0 0 0
Totale 9.988