IRIS
IEVA, Marco
 Distribuzione geografica
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Continente #
NA - Nord America 2.975
AS - Asia 2.879
EU - Europa 2.350
SA - Sud America 410
AF - Africa 203
OC - Oceania 7
Continente sconosciuto - Info sul continente non disponibili 5
Totale 8.829
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Nazione #
US - Stati Uniti d'America 2.888
SG - Singapore 1.030
IT - Italia 714
CN - Cina 687
SE - Svezia 339
IE - Irlanda 321
VN - Vietnam 312
BR - Brasile 299
HK - Hong Kong 211
DE - Germania 199
FR - Francia 131
GB - Regno Unito 115
NL - Olanda 115
IN - India 102
ZA - Sudafrica 100
TR - Turchia 88
FI - Finlandia 86
BD - Bangladesh 71
PH - Filippine 62
KR - Corea 59
CA - Canada 58
RU - Federazione Russa 58
ID - Indonesia 56
AT - Austria 41
IR - Iran 40
CI - Costa d'Avorio 39
ES - Italia 33
PL - Polonia 30
IQ - Iraq 29
TN - Tunisia 27
AR - Argentina 26
JP - Giappone 26
EC - Ecuador 24
PE - Perù 23
UA - Ucraina 23
RO - Romania 20
CZ - Repubblica Ceca 17
PK - Pakistan 16
CH - Svizzera 15
TH - Thailandia 14
BG - Bulgaria 13
MX - Messico 13
CO - Colombia 11
MY - Malesia 11
PT - Portogallo 11
PY - Paraguay 10
HU - Ungheria 9
TW - Taiwan 9
DK - Danimarca 8
JO - Giordania 8
VE - Venezuela 8
AU - Australia 7
BE - Belgio 7
DZ - Algeria 7
GR - Grecia 7
KE - Kenya 7
SA - Arabia Saudita 7
AE - Emirati Arabi Uniti 6
LT - Lituania 6
NP - Nepal 6
A2 - ???statistics.table.value.countryCode.A2??? 5
EG - Egitto 5
LU - Lussemburgo 5
SK - Slovacchia (Repubblica Slovacca) 5
UZ - Uzbekistan 5
BO - Bolivia 4
CL - Cile 4
CR - Costa Rica 4
HR - Croazia 4
MA - Marocco 4
NO - Norvegia 4
AM - Armenia 3
HN - Honduras 3
IL - Israele 3
ME - Montenegro 3
NG - Nigeria 3
RS - Serbia 3
AL - Albania 2
AZ - Azerbaigian 2
DO - Repubblica Dominicana 2
ET - Etiopia 2
IS - Islanda 2
JM - Giamaica 2
KZ - Kazakistan 2
MN - Mongolia 2
MU - Mauritius 2
OM - Oman 2
SI - Slovenia 2
SN - Senegal 2
SY - Repubblica araba siriana 2
BB - Barbados 1
BS - Bahamas 1
CG - Congo 1
CY - Cipro 1
EE - Estonia 1
GA - Gabon 1
GE - Georgia 1
GT - Guatemala 1
KG - Kirghizistan 1
KH - Cambogia 1
Totale 8.818
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Città #
Singapore 562
San Jose 351
Ashburn 345
Dublin 316
Chandler 260
Hong Kong 191
Ann Arbor 153
Parma 143
Beijing 141
Dallas 131
Hefei 112
Boardman 110
Santa Clara 109
Dearborn 98
Johannesburg 92
Ho Chi Minh City 85
Hanoi 78
Milan 73
Los Angeles 71
Houston 69
Izmir 62
Seoul 58
Council Bluffs 57
Lauterbourg 54
Princeton 50
Nanjing 44
Wilmington 43
Abidjan 39
New York 34
Helsinki 33
Shanghai 33
Frankfurt am Main 32
Vienna 32
Rome 31
São Paulo 29
Bologna 28
Jakarta 28
Moscow 28
Buffalo 25
Cattolica 24
Munich 24
Reggio Emilia 22
Da Nang 21
Jinan 21
Nanchang 20
Columbus 18
Kunming 18
Modena 18
Sousse 18
Amsterdam 17
Lima 17
Warsaw 17
Chennai 16
Guangzhou 16
Hebei 16
London 16
Orem 16
Baghdad 15
Mumbai 15
Pars 15
San Mateo 15
Atlanta 14
Brooklyn 14
Toronto 14
Changsha 13
Manchester 13
Stockholm 13
Charenton-le-Pont 12
Fremont 12
Istanbul 12
Redwood City 12
Tehran 12
The Dalles 12
Tokyo 12
Verona 12
Chicago 11
Haiphong 11
Jiaxing 11
Montreal 11
Nuremberg 11
Phoenix 11
Redmond 11
San Francisco 11
Seattle 11
Hagen 10
Jacksonville 10
Madrid 10
Ottawa 10
Pune 10
Redondo Beach 10
Strasbourg 10
Treviso 10
Woodbridge 10
Baguio City 9
Shenyang 9
Amman 8
Bengaluru 8
Des Moines 8
Köln 8
Mountain View 8
Totale 5.049
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Nome #
Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences 486
Identifying the link between store characteristics and the in-store customer experience 249
Retail Shopper Marketing: the Future of Promotional Flyers 244
Social media content strategy in hospitality: the impact of experiential posts and response congruence on engagement, hotel image, and booking intention 229
Innovation in Brand Promotion: Reacting to the Economic Crisis with Digital Channels and Customer Insight 195
Customer Relationship Management in a Digital World: Profiling Best in Class Companies 191
Online versus offline promotional communication: Evaluating the Effect of Medium on Customer Response 191
The role of customer experience touchpoints in driving loyalty intentions in services 184
Allargare il mercato del Made in Italy nel settore agroalimentare: una nuova opportunità per il retail 184
Device usage patterns and online shopping behaviour 181
Generations and Their Preferences for Loyalty Program Rewards in Supermarket Retailing 169
Daily deal shoppers: What drives social couponing? 169
Online vs. Offline store flyers: estimating the effect of medium on intention to visit the store and buy in FMCG 169
I read, therefore I buy? Analyzing the impact of flyer distribution and readership on purchase behaviour 167
BRAND AUTHENTICITY AND OMNICHANNEL RETAILING: CONCEPTUAL DISSONANCE AND EMERGING RESEARCH DIRECTIONS 166
Towards digital loyalty programs: insights from customer medium preference segmentation 161
Evoluzione del volantino: dal formato cartaceo al formato digitale 160
Beyond the “mobile versus PC” dichotomy: Profiling online shoppers based on device usage 157
AN OVERVIEW ON OMNICHANNEL RESEARCH: INTELLECTUAL FOUNDATIONS AND IMPLICATIONS FOR RESEARCH 156
From customer experience to customer loyalty: the role of touchpoints in retailing 153
Mapping touchpoint exposure in retailing: Implications for developing an omnichannel customer experience 147
Redesigning loyalty marketing for a better world: the impact of green loyalty programs on perceived value 143
Determinants of technological innovation success and failure: Does marketing innovation matter? 141
Building Upon Retailers’ Absorptive Capacity to Boost the Innovation Process During Times of Emergency 140
Do Store Flyers Work? Implications for NBs and PLs from a Subgroup Analysis with Experimental Data 139
Who is the social coupon shopper? Understanding the drivers of social coupon adoption: an extended abstract 138
Expanding the Lens on the Customer Experience-Loyalty Link: The Role of Satisfaction and Shopping Enjoyment 136
L'evoluzione della promozione di prezzo 132
Selecting which touchpoints to manage for customer loyalty: an empirical analysis in retail banking 131
Online channel adoption in supermarket retailing 131
Store Brand as a Customer Experience Touchpoint and Its Contribution to Store Loyalty 128
Redefining Generational Cohorts Based on Touchpoint Exposure in Italy and Japan: An Abstract 126
La letteratura scientifica sull'efficacia dei programmi fedeltà 122
Retail promotional communication: the comparative effectiveness of print versus online 121
Complaint behaviour in multichannel retailing: a cross-stage approach 121
Omnichannel retailing and post-pandemic recovery: building a research agenda 119
Driving Channel Integration Perception in Omnichannel Environments: The role of Touchpoints 119
L'efficacia della comunicazione promozionale tra carta e digitale nel Largo Consumo: disegno sperimentale e indicazioni dallo studio pilota 119
Online vs. Offline Channels? Testing the Effect of Promotional Communication on Shopper Behaviour 117
Exploring patterns of loyalty program participation: new implications for research and practice 116
The interplay between customer experience and customer loyalty: Which touchpoints matter? 115
Understanding complaint channel usage in multichannel retailing 113
AN OVERVIEW ON OMNICHANNEL RESEARCH: BIBLIOMETRIC ANALYSIS AND LITERATURE REVIEW 112
Managing Online Touchpoints for a Consistent Customer Experience: Cases from Fashion Retailing 111
Le preferenze degli italiani per carta e digitale nel loyalty marketing 108
Memory for private label versus national brand in feature advertising 108
THE IMPACT OF PRO-SOCIAL LOYALTY PROGRAMS ON PROGRAM PERCEIVED VALUE AND CUSTOMER LOYALTY 104
Understanding the customer experience-loyalty link: A moderated mediation model 103
New developments in price and loyalty promotion: managerial implications and new avenues for research 103
Effective Service Recovery after Privacy Failure 102
The Right Tool for the Right Job: Identifying Relevant Touchpoints to Achieve Seamlessness in the Fashion Sector 102
Innovation success and failure: the moderating role of marketing innovation 100
Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience 99
Loyalty Program Engagement: the role of customer preference for rewards and Generations 98
Advances in National Brand and Private Label Marketing 94
Service failure and complaint channel choice in omnichannel retailing 93
Touchpoints' role in the museum context: from affect to customer loyalty 89
Le preferenze degli italiani per la promozione: tra carta e digitale 88
The role of touchpoints in driving loyalty. Implications for omnichannel retailing 81
Understanding online channel adoption: a customer segmentation analysis 79
The interplay between privacy failure, recovery and crisis communication management: an integrative review and research agenda 78
The role of marketing strategies in achieving the environmental benefits of innovation 78
Customer inspiration in retailing: The role of perceived novelty and customer loyalty across offline and online channels 71
A new composite index to assess environmental consciousness using survey data and big data: Empirical evidence from European consumers 67
Identifying generational differences in encountering retail touchpoints: an empirical analysis in Italy and Japan 65
Driving customer inspiration to foster loyalty: a study on showroomers 64
Innovating in Design and Packaging: Implications for the Environment 41
null 10
Customer response to media in marketing promotion: print versus online 1
Totale 9.024
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Categoria #
all - tutte 29.343
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 29.343
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2020/202114 0 0 0 0 0 0 0 0 0 0 0 14
2021/2022465 17 28 53 32 23 17 46 22 23 74 33 97
2022/20231.274 140 157 92 90 71 137 48 79 383 12 41 24
2023/2024637 36 51 34 25 62 108 68 87 34 36 44 52
2024/20251.677 72 108 125 105 130 138 132 82 145 134 178 328
2025/20263.572 225 376 421 306 584 147 413 186 361 280 164 109
Totale 9.024