IRIS
IEVA, Marco
 Distribuzione geografica
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Continente #
AS - Asia 2.341
NA - Nord America 2.251
EU - Europa 2.105
SA - Sud America 367
AF - Africa 145
OC - Oceania 7
Continente sconosciuto - Info sul continente non disponibili 5
Totale 7.221
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Nazione #
US - Stati Uniti d'America 2.185
SG - Singapore 913
CN - Cina 634
IT - Italia 630
SE - Svezia 333
IE - Irlanda 317
BR - Brasile 276
DE - Germania 183
HK - Hong Kong 182
VN - Vietnam 130
NL - Olanda 108
GB - Regno Unito 98
FI - Finlandia 84
TR - Turchia 75
ZA - Sudafrica 73
IN - India 72
FR - Francia 60
KR - Corea 58
RU - Federazione Russa 56
ID - Indonesia 51
PH - Filippine 51
CA - Canada 48
IR - Iran 40
AT - Austria 39
CI - Costa d'Avorio 38
PL - Polonia 25
BD - Bangladesh 24
EC - Ecuador 24
UA - Ucraina 23
JP - Giappone 22
PE - Perù 22
ES - Italia 21
AR - Argentina 20
RO - Romania 18
CZ - Repubblica Ceca 16
PK - Pakistan 14
CH - Svizzera 13
IQ - Iraq 13
BG - Bulgaria 12
PT - Portogallo 11
HU - Ungheria 9
TH - Thailandia 9
CO - Colombia 8
MX - Messico 8
TN - Tunisia 8
TW - Taiwan 8
AU - Australia 7
DK - Danimarca 7
KE - Kenya 7
MY - Malesia 7
PY - Paraguay 7
BE - Belgio 6
JO - Giordania 6
VE - Venezuela 6
A2 - ???statistics.table.value.countryCode.A2??? 5
GR - Grecia 5
LT - Lituania 5
LU - Lussemburgo 5
AE - Emirati Arabi Uniti 4
DZ - Algeria 4
NO - Norvegia 4
SK - Slovacchia (Repubblica Slovacca) 4
UZ - Uzbekistan 4
AM - Armenia 3
CR - Costa Rica 3
HR - Croazia 3
IL - Israele 3
ME - Montenegro 3
NG - Nigeria 3
CL - Cile 2
EG - Egitto 2
ET - Etiopia 2
IS - Islanda 2
KZ - Kazakistan 2
MA - Marocco 2
RS - Serbia 2
SA - Arabia Saudita 2
SI - Slovenia 2
SN - Senegal 2
SY - Repubblica araba siriana 2
AL - Albania 1
AZ - Azerbaigian 1
BB - Barbados 1
BO - Bolivia 1
CY - Cipro 1
DO - Repubblica Dominicana 1
GA - Gabon 1
GE - Georgia 1
GT - Guatemala 1
HN - Honduras 1
JM - Giamaica 1
KG - Kirghizistan 1
KH - Cambogia 1
KW - Kuwait 1
LB - Libano 1
ML - Mali 1
MN - Mongolia 1
MU - Mauritius 1
NP - Nepal 1
OM - Oman 1
Totale 7.215
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Città #
Singapore 502
Dublin 312
Chandler 260
Ashburn 251
Hong Kong 170
Ann Arbor 153
Beijing 135
Parma 129
Dallas 127
Hefei 112
Santa Clara 102
Boardman 99
Dearborn 98
Houston 68
Johannesburg 68
Milan 66
Izmir 62
Seoul 58
Princeton 50
Los Angeles 48
Nanjing 44
Wilmington 43
Abidjan 38
Ho Chi Minh City 38
Helsinki 32
Shanghai 32
Vienna 31
Hanoi 29
Jakarta 28
Moscow 28
São Paulo 27
Rome 26
Cattolica 24
Munich 24
Buffalo 23
Bologna 22
New York 22
Frankfurt am Main 21
Jinan 21
Reggio Emilia 21
Nanchang 20
Columbus 18
Kunming 18
Modena 17
Guangzhou 16
Hebei 16
Lima 16
London 16
Warsaw 16
Pars 15
San Mateo 15
Brooklyn 14
Amsterdam 13
Changsha 13
Chennai 13
Charenton-le-Pont 12
Fremont 12
Redwood City 12
Stockholm 12
Tehran 12
Jiaxing 11
Phoenix 11
Redmond 11
San Francisco 11
Chicago 10
Hagen 10
Jacksonville 10
Manchester 10
Montreal 10
Ottawa 10
Pune 10
Redondo Beach 10
Strasbourg 10
The Dalles 10
Tokyo 10
Toronto 10
Verona 10
Woodbridge 10
Atlanta 9
Da Nang 9
Seattle 9
Shenyang 9
Treviso 9
Baguio City 8
Bengaluru 8
Des Moines 8
Istanbul 8
Köln 8
Mountain View 8
Nuremberg 8
Piacenza 8
San Giovanni Lupatoto 8
Baghdad 7
Busto Arsizio 7
Council Bluffs 7
Fortaleza 7
Mumbai 7
Nairobi 7
Sofia 7
Tianjin 7
Totale 4.097
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Nome #
Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences 439
Identifying the link between store characteristics and the in-store customer experience 233
Retail Shopper Marketing: the Future of Promotional Flyers 211
Innovation in Brand Promotion: Reacting to the Economic Crisis with Digital Channels and Customer Insight 172
Customer Relationship Management in a Digital World: Profiling Best in Class Companies 170
Online versus offline promotional communication: Evaluating the Effect of Medium on Customer Response 167
Device usage patterns and online shopping behaviour 158
Allargare il mercato del Made in Italy nel settore agroalimentare: una nuova opportunità per il retail 152
Online vs. Offline store flyers: estimating the effect of medium on intention to visit the store and buy in FMCG 150
The role of customer experience touchpoints in driving loyalty intentions in services 147
Social media content strategy in hospitality: the impact of experiential posts and response congruence on engagement, hotel image, and booking intention 145
BRAND AUTHENTICITY AND OMNICHANNEL RETAILING: CONCEPTUAL DISSONANCE AND EMERGING RESEARCH DIRECTIONS 145
Evoluzione del volantino: dal formato cartaceo al formato digitale 144
I read, therefore I buy? Analyzing the impact of flyer distribution and readership on purchase behaviour 143
Daily deal shoppers: What drives social couponing? 139
Generations and Their Preferences for Loyalty Program Rewards in Supermarket Retailing 135
Beyond the “mobile versus PC” dichotomy: Profiling online shoppers based on device usage 134
AN OVERVIEW ON OMNICHANNEL RESEARCH: INTELLECTUAL FOUNDATIONS AND IMPLICATIONS FOR RESEARCH 133
From customer experience to customer loyalty: the role of touchpoints in retailing 131
Towards digital loyalty programs: insights from customer medium preference segmentation 130
Mapping touchpoint exposure in retailing: Implications for developing an omnichannel customer experience 126
Expanding the Lens on the Customer Experience-Loyalty Link: The Role of Satisfaction and Shopping Enjoyment 120
Do Store Flyers Work? Implications for NBs and PLs from a Subgroup Analysis with Experimental Data 119
Determinants of technological innovation success and failure: Does marketing innovation matter? 117
Who is the social coupon shopper? Understanding the drivers of social coupon adoption: an extended abstract 116
Online channel adoption in supermarket retailing 116
Selecting which touchpoints to manage for customer loyalty: an empirical analysis in retail banking 115
Redefining Generational Cohorts Based on Touchpoint Exposure in Italy and Japan: An Abstract 111
Store Brand as a Customer Experience Touchpoint and Its Contribution to Store Loyalty 110
Retail promotional communication: the comparative effectiveness of print versus online 106
Building Upon Retailers’ Absorptive Capacity to Boost the Innovation Process During Times of Emergency 103
Online vs. Offline Channels? Testing the Effect of Promotional Communication on Shopper Behaviour 102
The interplay between customer experience and customer loyalty: Which touchpoints matter? 101
Exploring patterns of loyalty program participation: new implications for research and practice 101
L'efficacia della comunicazione promozionale tra carta e digitale nel Largo Consumo: disegno sperimentale e indicazioni dallo studio pilota 100
Complaint behaviour in multichannel retailing: a cross-stage approach 100
La letteratura scientifica sull'efficacia dei programmi fedeltà 98
New developments in price and loyalty promotion: managerial implications and new avenues for research 96
L'evoluzione della promozione di prezzo 95
Understanding complaint channel usage in multichannel retailing 95
Managing Online Touchpoints for a Consistent Customer Experience: Cases from Fashion Retailing 95
Memory for private label versus national brand in feature advertising 93
Understanding the customer experience-loyalty link: A moderated mediation model 91
Redesigning loyalty marketing for a better world: the impact of green loyalty programs on perceived value 90
Le preferenze degli italiani per carta e digitale nel loyalty marketing 89
Innovation success and failure: the moderating role of marketing innovation 86
THE IMPACT OF PRO-SOCIAL LOYALTY PROGRAMS ON PROGRAM PERCEIVED VALUE AND CUSTOMER LOYALTY 86
Omnichannel retailing and post-pandemic recovery: building a research agenda 85
AN OVERVIEW ON OMNICHANNEL RESEARCH: BIBLIOMETRIC ANALYSIS AND LITERATURE REVIEW 85
Effective Service Recovery after Privacy Failure 82
Driving Channel Integration Perception in Omnichannel Environments: The role of Touchpoints 80
Service failure and complaint channel choice in omnichannel retailing 80
The Right Tool for the Right Job: Identifying Relevant Touchpoints to Achieve Seamlessness in the Fashion Sector 80
Le preferenze degli italiani per la promozione: tra carta e digitale 73
Advances in National Brand and Private Label Marketing 71
Loyalty Program Engagement: the role of customer preference for rewards and Generations 68
Understanding online channel adoption: a customer segmentation analysis 67
The role of touchpoints in driving loyalty. Implications for omnichannel retailing 64
The interplay between privacy failure, recovery and crisis communication management: an integrative review and research agenda 61
Identifying generational differences in encountering retail touchpoints: an empirical analysis in Italy and Japan 57
The role of marketing strategies in achieving the environmental benefits of innovation 57
Customer inspiration in retailing: The role of perceived novelty and customer loyalty across offline and online channels 44
Driving customer inspiration to foster loyalty: a study on showroomers 44
A new composite index to assess environmental consciousness using survey data and big data: Empirical evidence from European consumers 43
Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience 40
Touchpoints' role in the museum context: from affect to customer loyalty 36
Innovating in Design and Packaging: Implications for the Environment 30
null 10
Totale 7.412
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Categoria #
all - tutte 25.136
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 25.136
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2020/2021219 0 0 0 0 0 30 38 21 54 32 30 14
2021/2022465 17 28 53 32 23 17 46 22 23 74 33 97
2022/20231.274 140 157 92 90 71 137 48 79 383 12 41 24
2023/2024637 36 51 34 25 62 108 68 87 34 36 44 52
2024/20251.677 72 108 125 105 130 138 132 82 145 134 178 328
2025/20261.960 225 376 421 306 584 48 0 0 0 0 0 0
Totale 7.412