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Identifying generational differences in encountering retail touchpoints: an empirical analysis in Italy and Japan / Ieva, Marco; Minami, Chieko; Ziliani, Cristina. - (2018). ( 51st Conference of the UK Academy of Marketing 2018 “Marketing the Brave” Stirling 2-5 luglio 2018).

Identifying generational differences in encountering retail touchpoints: an empirical analysis in Italy and Japan

Ieva, Marco;Ziliani, Cristina
2018-01-01
2018
978-1-908063-43-4
Identifying generational differences in encountering retail touchpoints: an empirical analysis in Italy and Japan / Ieva, Marco; Minami, Chieko; Ziliani, Cristina. - (2018). ( 51st Conference of the UK Academy of Marketing 2018 “Marketing the Brave” Stirling 2-5 luglio 2018).
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11381/2869228
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