IEVA, Marco

IEVA, Marco  

Dipartimento di Scienze Economiche e Aziendali  

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Titolo Data di pubblicazione Autore(i) File
Allargare il mercato del Made in Italy nel settore agroalimentare: una nuova opportunità per il retail 1-gen-2016 Bellini, Silvia; Cardinali, Maria Grazia; Ieva, Marco; Lugli, Gianpiero; Ziliani, Cristina
Beyond the “mobile versus PC” dichotomy: Profiling online shoppers based on device usage 1-gen-2017 DE CANIO, Francesca; Ieva, Marco; Ziliani, Cristina
BRAND AUTHENTICITY AND OMNICHANNEL RETAILING: CONCEPTUAL DISSONANCE AND EMERGING RESEARCH DIRECTIONS 1-gen-2021 Salvietti, Giada; Ranfagni, Silvia; Ieva, Marco; Ziliani, Cristina
Complaint behaviour in multichannel retailing: a cross-stage approach 1-gen-2021 Frasquet, Marta; Ieva, Marco; Ziliani, Cristina
Customer Relationship Management in a Digital World: Profiling Best in Class Companies 1-gen-2016 Ziliani, Cristina; Ieva, Marco
Daily deal shoppers: What drives social couponing? 1-gen-2018 Ieva, Marco; DE CANIO, Francesca; Ziliani, Cristina.
Determinants of technological innovation success and failure: Does marketing innovation matter? 1-gen-2020 D'Attoma, Ida; Ieva, Marco
Device usage patterns and online shopping behaviour 1-gen-2015 DE CANIO, Francesca; Ieva, Marco; Ziliani, Cristina
Do Store Flyers Work? Implications for NBs and PLs from a Subgroup Analysis with Experimental Data 1-gen-2016 Ieva, Marco; D’Attoma, Ida; Ziliani, Cristina; Gázquez Abad, Juan Carlos
Effective Service Recovery after Privacy Failure 1-gen-2018 Negri, Francesca; Ieva, Marco
Evoluzione del volantino: dal formato cartaceo al formato digitale 1-gen-2014 Ieva, Marco
Expanding the Lens on the Customer Experience-Loyalty Link: The Role of Satisfaction and Shopping Enjoyment 1-gen-2018 Ieva, Marco; Ziliani, Cristina
Exploring patterns of loyalty program participation: new implications for research and practice 1-gen-2016 Ziliani, Cristina; Ieva, Marco
From customer experience to customer loyalty: the role of touchpoints in retailing 1-gen-2017 Ieva, Marco; Ziliani, Cristina
I read, therefore I buy? Analyzing the impact of flyer distribution and readership on purchase behaviour 1-gen-2022 Ieva, Marco; Ziliani, Cristina; Gázquez-Abad, Juan Carlos; D'Attoma, Ida
Identifying generational differences in encountering retail touchpoints: an empirical analysis in Italy and Japan 1-gen-2018 Ieva, Marco; Minami, Chieko; Ziliani, Cristina
Identifying the link between store characteristics and the in-store customer experience 1-gen-2019 Ieva, Marco; Flacandji, Michael; Ziliani, Cristina
THE IMPACT OF PRO-SOCIAL LOYALTY PROGRAMS ON PROGRAM PERCEIVED VALUE AND CUSTOMER LOYALTY 1-gen-2021 Flacandji, Michael; Passebois-Ducros, Juliette; Ieva, Marco
Innovation in Brand Promotion: Reacting to the Economic Crisis with Digital Channels and Customer Insight 1-gen-2014 Ziliani, Cristina; Ieva, Marco
Innovation success and failure: the moderating role of marketing innovation 1-gen-2018 Ieva, Marco; D'Attoma, Ida