IEVA, Marco
IEVA, Marco
Dipartimento di Scienze Economiche e Aziendali
Advances in National Brand and Private Label Marketing
2022-01-01 Martínez-López, Francisco J.; Carlos Gázquez-Abad, Juan; Ieva, Marco
Allargare il mercato del Made in Italy nel settore agroalimentare: una nuova opportunità per il retail
2016-01-01 Bellini, Silvia; Cardinali, Maria Grazia; Ieva, Marco; Lugli, Gianpiero; Ziliani, Cristina
AN OVERVIEW ON OMNICHANNEL RESEARCH: BIBLIOMETRIC ANALYSIS AND LITERATURE REVIEW
2020-01-01 Salvietti, Giada; Ieva, Marco; Ziliani, Cristina; Ranfagni, Silvia
AN OVERVIEW ON OMNICHANNEL RESEARCH: INTELLECTUAL FOUNDATIONS AND IMPLICATIONS FOR RESEARCH
2021-01-01 Salvietti, Giada; Ieva, Marco; Ziliani, Cristina; Ranfagni, Silvia
Beyond the “mobile versus PC” dichotomy: Profiling online shoppers based on device usage
2017-01-01 DE CANIO, Francesca; Ieva, Marco; Ziliani, Cristina
BRAND AUTHENTICITY AND OMNICHANNEL RETAILING: CONCEPTUAL DISSONANCE AND EMERGING RESEARCH DIRECTIONS
2021-01-01 Salvietti, Giada; Ranfagni, Silvia; Ieva, Marco; Ziliani, Cristina
Complaint behaviour in multichannel retailing: a cross-stage approach
2021-01-01 Frasquet, Marta; Ieva, Marco; Ziliani, Cristina
Customer Relationship Management in a Digital World: Profiling Best in Class Companies
2016-01-01 Ziliani, Cristina; Ieva, Marco
Daily deal shoppers: What drives social couponing?
2018-01-01 Ieva, Marco; DE CANIO, Francesca; Ziliani, Cristina.
Determinants of technological innovation success and failure: Does marketing innovation matter?
2020-01-01 D'Attoma, Ida; Ieva, Marco
Device usage patterns and online shopping behaviour
2015-01-01 DE CANIO, Francesca; Ieva, Marco; Ziliani, Cristina
Do Store Flyers Work? Implications for NBs and PLs from a Subgroup Analysis with Experimental Data
2016-01-01 Ieva, Marco; D’Attoma, Ida; Ziliani, Cristina; Gázquez Abad, Juan Carlos
Effective Service Recovery after Privacy Failure
2018-01-01 Negri, Francesca; Ieva, Marco
Evoluzione del volantino: dal formato cartaceo al formato digitale
2014-01-01 Ieva, Marco
Expanding the Lens on the Customer Experience-Loyalty Link: The Role of Satisfaction and Shopping Enjoyment
2018-01-01 Ieva, Marco; Ziliani, Cristina
Exploring patterns of loyalty program participation: new implications for research and practice
2016-01-01 Ziliani, Cristina; Ieva, Marco
From customer experience to customer loyalty: the role of touchpoints in retailing
2017-01-01 Ieva, Marco; Ziliani, Cristina
Generations and Their Preferences for Loyalty Program Rewards in Supermarket Retailing
2023-01-01 Salvietti, Giada; Ieva, Marco; Ziliani, Cristina
I read, therefore I buy? Analyzing the impact of flyer distribution and readership on purchase behaviour
2022-01-01 Ieva, Marco; Ziliani, Cristina; Gázquez-Abad, Juan Carlos; D'Attoma, Ida
Identifying generational differences in encountering retail touchpoints: an empirical analysis in Italy and Japan
2018-01-01 Ieva, Marco; Minami, Chieko; Ziliani, Cristina