Social media content strategy in hospitality: the impact of experiential posts and response congruence on engagement, hotel image, and booking intention / Veloso, Mónica; Ieva, Marco; Gómez-Suárez, Mónica. - In: JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT. - ISSN 1936-8623. - (2023), pp. 1-21. [10.1080/19368623.2023.2241041]
Social media content strategy in hospitality: the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Ieva, Marco;
2023-01-01
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