ZERBINI, Cristina
ZERBINI, Cristina
Dipartimento di Scienze Economiche e Aziendali
A new model to predict consumers' willingness to buy fair-trade products
2019-01-01 Zerbini, Cristina; Vergura, Donata Tania; Latusi, Sabrina
Are gluten-free products healthy for non-celiac consumers? How the perception of well-being moderates gluten-free addiction
2024-01-01 Zerbini, C.; De Canio, F.; Martinelli, E.; Luceri, B.
Buono per Te, Buono per il Pianeta. La strategia di sostenibilità di Barilla
2021-01-01 Cristini, Guido; Zerbini, Cristina
Come gestire il contesto della scelta: dalla centralità del prodotto alla centralità dello shopper
2017-01-01 Lugli, G.; Vergura, D. T.; Zerbini, C.
Comportamento del consumatore e sostenibilità: un’analisi bibliometrica
2020-01-01 Zerbini, C.; Luceri, B.; Vergura, D. T.
Comunicare la sostenibilità ambientale attraverso il packaging
2023-01-01 Zerbini, Cristina; Vergura, Donata Tania; Luceri, Beatrice
Consumer Responses to Explicit Sexual Stimuli in Advertising: Artistic vs Provocative Style
2018-01-01 Tedeschi, Marcello; Luceri, Beatrice; Latusi, Sabrina; Vergura, Donata Tania; Zerbini, Cristina
Consumers' intention to buy generic drugs: evidences from the Italian settings
2017-01-01 Zerbini, Cristina; Vergura, Donata Tania; Luceri, Beatrice
Consumers’ attitude and purchase intention towards organic personal care products. An application of the S-O-R model
2020-01-01 Vergura, D. T.; Zerbini, C.; Luceri, B.
Consumers’ attitude and purchase intention towards organic personal care products. An application of the S-O-R model.
2019-01-01 Vergura, D. T.; Zerbini, C.; Luceri, B.
DOES BIOMETRICS IMPROVE MARKETING RESEARCH?
2013-01-01 Lugli, Gianpiero; Di Dio, C.; Luceri, Beatrice; Zerbini, Cristina
Does biometrics improve marketing research? A new product brain imaging and behavioural assessment.
2014-01-01 Lugli, Gianpiero; Luceri, Beatrice; Zerbini, Cristina
Does biometrics improve our consumer knowledge?
2013-01-01 Lugli, Gianpiero; Luceri, Beatrice; Zerbini, Cristina
Drivers of Consumer Adoption of e-Commerce: a Meta-Analysis
2022-01-01 Zerbini, Cristina; Bijmolt, Tammo H. A.; Maestripieri, Silvia; Luceri, Beatrice
Emotional Tracking. The scientific frontier of marketing research
2013-01-01 Lugli, Gianpiero; Luceri, Beatrice; Zerbini, Cristina
Environmental sustainability and food packaging. The role of packing material in purchasing decisions
2020-01-01 Vergura, Donata Tania; Zerbini, Cristina; Luceri, Beatrice; Cristini, Guido
Eu Ecolabel: il ruolo delle etichette ambientali nel processo decisionale di acquisto
2021-01-01 Luceri, Beatrice; Zerbini, Cristina; Vergura, Donata Tania
Food labels in a consumer behavior perspective: A bibliometric analysis
2023-01-01 Cristini, Guido; Boncompagni, Anna; Zerbini, Cristina
Grocery Shopping Behaviour: Classic Drivers and COVID-19 Effect
2021-01-01 Vergura, Donata Tania; Bellini, Silvia; Aiolfi, Simone; Luceri, Beatrice; Zerbini, Cristina
How fair-trade claims and emotional empathy affect the consumer’s propensity to buy fair chocolate?
2019-01-01 Zerbini, C.; Vergura, D. T.; Luceri, B.