Decoding green consumerism: trends, theories, and implications of labelling and sustainable packaging in food retail.

This paper investigates the growing significance of green consumerism within the food retail sector, focusing on the roles of labeling and sustainable packaging in influencing consumer behavior. It aims to understand which aspects of packaging and labeling bring consumers closer to making sustainable choices. The research evaluates current scholarly work to identify trends, theories, and practical implications, thereby contributing to the advancement of sustainable practices in food retail and informing future research and policy development.