To capture people’s emotional experience associated with their purchase and consumption behaviors, the interview technique is not sufficient to avoid mistakes. In this framework, we have designed four experiments which we expect to complete by December 2013.

Emotional Tracking. The scientific frontier of marketing research / Lugli G.; Luceri B.; Zerbini C.. - (2013), pp. 72-73. ((Intervento presentato al convegno Le scienze cognitive: applicazioni e valore socio-economico tenutosi a Dipartimento di Economia e Management, Università degli Studi di Trento nel 17-18-19 giugno 2013.

Emotional Tracking. The scientific frontier of marketing research

LUGLI, Gianpiero;LUCERI, Beatrice;ZERBINI, Cristina
2013

Abstract

To capture people’s emotional experience associated with their purchase and consumption behaviors, the interview technique is not sufficient to avoid mistakes. In this framework, we have designed four experiments which we expect to complete by December 2013.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11381/2650089
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