To capture people’s emotional experience associated with their purchase and consumption behaviors, the interview technique is not sufficient to avoid mistakes. In this framework, we have designed four experiments which we expect to complete by December 2013.
Emotional Tracking. The scientific frontier of marketing research / Lugli, Gianpiero; Luceri, Beatrice; Zerbini, Cristina. - (2013), pp. 72-73. ( Le scienze cognitive: applicazioni e valore socio-economico Dipartimento di Economia e Management, Università degli Studi di Trento 17-18-19 giugno 2013).
Emotional Tracking. The scientific frontier of marketing research
LUGLI, Gianpiero;LUCERI, Beatrice;ZERBINI, Cristina
2013-01-01
Abstract
To capture people’s emotional experience associated with their purchase and consumption behaviors, the interview technique is not sufficient to avoid mistakes. In this framework, we have designed four experiments which we expect to complete by December 2013.File in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
