VERGURA, Donata Tania
VERGURA, Donata Tania
Dipartimento di Scienze Economiche e Aziendali
A new model to predict consumers' willingness to buy fair-trade products
2019-01-01 Zerbini, Cristina; Vergura, Donata Tania; Latusi, Sabrina
Ambiente di marketing e penetrazione dell’e-commerce: quali i fattori abilitanti?
2021-01-01 Luceri, B.; Vergura, D. T.
Cognitive biases in private branding (A fMRI experiment of over-the counter drugs)
2011-01-01 Lugli, Gianpiero; Vergura, Donata Tania; Di Dio, C.; Luceri, Beatrice
Cognitive biases in private branding (an fMRI experiment of over-the-counter drugs)
2012-01-01 Lugli, Gianpiero; Vergura, Donata Tania; Di Dio, C.; Luceri, Beatrice
Come gestire il contesto della scelta: dalla centralità del prodotto alla centralità dello shopper
2017-01-01 Lugli, G.; Vergura, D. T.; Zerbini, C.
Comportamento del consumatore e sostenibilità: un’analisi bibliometrica
2020-01-01 Zerbini, C.; Luceri, B.; Vergura, D. T.
Comunicare la sostenibilità ambientale attraverso il packaging
2023-01-01 Zerbini, Cristina; Vergura, Donata Tania; Luceri, Beatrice
Consumer Responses to Explicit Sexual Stimuli in Advertising: Artistic vs Provocative Style
2018-01-01 Tedeschi, Marcello; Luceri, Beatrice; Latusi, Sabrina; Vergura, Donata Tania; Zerbini, Cristina
Consumers' intention to buy generic drugs: evidences from the Italian settings
2017-01-01 Zerbini, Cristina; Vergura, Donata Tania; Luceri, Beatrice
Consumers’ attitude and purchase intention towards organic personal care products. An application of the S-O-R model
2020-01-01 Vergura, D. T.; Zerbini, C.; Luceri, B.
Consumers’ attitude and purchase intention towards organic personal care products. An application of the S-O-R model.
2019-01-01 Vergura, D. T.; Zerbini, C.; Luceri, B.
E-commerce e digital transformation. Nuovi scenari per imprese omnicanale e consumatori on-demand
2018-01-01 Vergura, D. T.
E-Commerce e digital trasformation
2018-01-01 Vergura, Donata Tania
E-Commerce e Phygital Strategy. Imprese e consumatori tra fisico e digitale
2022-01-01 Vergura, Donata Tania
Effects of fashion blogger credibility, engagement and risk-taking behaviour on followers' shopping intentions. A study of Italian consumers
2018-01-01 Mainolfi, Giada; Vergura, Donata Tania
Environmental sustainability and food packaging. The role of packing material in purchasing decisions
2020-01-01 Vergura, Donata Tania; Zerbini, Cristina; Luceri, Beatrice; Cristini, Guido
Eu Ecolabel: il ruolo delle etichette ambientali nel processo decisionale di acquisto
2021-01-01 Luceri, Beatrice; Zerbini, Cristina; Vergura, Donata Tania
Evolving the private label role in the retailer-customer relationship: antecedents and impact of premium private labels on customer loyalty to the retailer
2014-01-01 Martinelli, E.; Vergura, Donata Tania
Factors affecting utilitarian and hedonic attitudes towards online food delivery services during the COVID-19 pandemic. A study of Canadian consumers
2023-01-01 Mainolfi, G.; D'Amico, S.; Vergura, D. T.
Fedeltà all’insegna nel retail grocery: un modello interpretativo
2013-01-01 Martinelli, E.; Vergura, D. T.