VERGURA, Donata Tania

VERGURA, Donata Tania  

Dipartimento di Scienze Economiche e Aziendali  

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Risultati 1 - 20 di 48 (tempo di esecuzione: 0.049 secondi).
Titolo Data di pubblicazione Autore(i) File
The antecedents of gambling behaviour from a social marketing perspective 1-gen-2015 Vergura, Donata Tania; Luceri, Beatrice
Cognitive biases in private branding (A fMRI experiment of over-the counter drugs) 1-gen-2011 Lugli, Gianpiero; Vergura, Donata Tania; Di Dio, C.; Luceri, Beatrice
Cognitive biases in private branding (an fMRI experiment of over-the-counter drugs) 1-gen-2012 Lugli, Gianpiero; Vergura, Donata Tania; Di Dio, C.; Luceri, Beatrice
Come gestire il contesto della scelta: dalla centralità del prodotto alla centralità dello shopper 1-gen-2017 Lugli, G.; Vergura, D. T.; Zerbini, C.
Comportamento del consumatore e sostenibilità: un’analisi bibliometrica 1-gen-2020 Zerbini, C.; Luceri, B.; Vergura, D. T.
Consumer Responses to Explicit Sexual Stimuli in Advertising: Artistic vs Provocative Style 1-gen-2018 Tedeschi, Marcello; Luceri, Beatrice; Latusi, Sabrina; Vergura, Donata Tania; Zerbini, Cristina
Consumers' intention to buy generic drugs: evidences from the Italian settings 1-gen-2017 Zerbini, Cristina; Vergura, Donata Tania; Luceri, Beatrice
Consumers’ attitude and purchase intention towards organic personal care products. An application of the S-O-R model 1-gen-2020 Vergura, D. T.; Zerbini, C.; Luceri, B.
Consumers’ attitude and purchase intention towards organic personal care products. An application of the S-O-R model. 1-gen-2019 Vergura, D. T.; Zerbini, C.; Luceri, B.
E-commerce e digital transformation. Nuovi scenari per imprese omnicanale e consumatori on-demand 1-gen-2018 Vergura, D. T.
E-Commerce e digital trasformation 1-gen-2018 Vergura, Donata Tania
The effect of packaging material on consumer evaluation and choice: A comparison between glass and tetra-pak in the olive oil sector 1-gen-2020 Luceri, Beatrice; Vergura, Donata Tania; Zerbini, Cristina
The effect of perceived risk and chronic diseases on generic drugs purchase intention 1-gen-2016 Zerbini, Cristina; Vergura, Donata Tania; Luceri, Beatrice
The Effect of Social EWOM on Consumers’ Behaviour Patterns in the Fashion Sector 1-gen-2021 Vergura, Donata Tania; Luceri, Beatrice; Zerbini, Cristina
Effects of fashion blogger credibility, engagement and risk-taking behaviour on followers' shopping intentions. A study of Italian consumers 1-gen-2018 Mainolfi, Giada; Vergura, Donata Tania
Environmental sustainability and food packaging. The role of packing material in purchasing decisions 1-gen-2020 Vergura, Donata Tania; Zerbini, Cristina; Luceri, Beatrice; Cristini, Guido
Eu Ecolabel: il ruolo delle etichette ambientali nel processo decisionale di acquisto 1-gen-2021 Luceri, Beatrice; Zerbini, Cristina; Vergura, Donata Tania
Evolving the private label role in the retailer-customer relationship: antecedents and impact of premium private labels on customer loyalty to the retailer 1-gen-2014 Martinelli, E.; Vergura, Donata Tania
Fedeltà all’insegna nel retail grocery: un modello interpretativo 1-gen-2013 Martinelli, E.; Vergura, D. T.
Gamblers’ aces in the hole: The effect of erroneous cognitions on dysfunctional gambling 1-gen-2016 Vergura, Donata Tania