Sfoglia per Autore
Predict excessive use of massively multi-player online role-playing games: The role of social anxiety and identification with the character
2017-01-01 Vergura, D. T.; Luceri, B.
Leveraging consumer's behaviour to promote generic drugs in Italy
2017-01-01 Zerbini, Cristina; Luceri, Beatrice; Vergura, Donata Tania
E-Commerce e digital trasformation
2018-01-01 Vergura, Donata Tania
Palm oil: with or without? The impact of claims on consumer perception.
2018-01-01 Cristini, G.; Luceri, B.; Latusi, S.; Vergura, D. T.; Zerbini, C.
Effects of fashion blogger credibility, engagement and risk-taking behaviour on followers' shopping intentions. A study of Italian consumers
2018-01-01 Mainolfi, Giada; Vergura, Donata Tania
L'effetto della shopping orientation e del need for touch sulla propensione agli acquisti online
2018-01-01 Luceri, Beatrice; Vergura, Donata Tania
Consumer Responses to Explicit Sexual Stimuli in Advertising: Artistic vs Provocative Style
2018-01-01 Tedeschi, Marcello; Luceri, Beatrice; Latusi, Sabrina; Vergura, Donata Tania; Zerbini, Cristina
E-commerce e digital transformation. Nuovi scenari per imprese omnicanale e consumatori on-demand
2018-01-01 Vergura, D. T.
Product packaging and consumers’ emotional response. Does spatial representation influence product evaluation and choice?
2018-01-01 Vergura, D. T.; Luceri, B.
The influence of users’ experience on the consumer decision making process. An empirical study on social e-word-of-mouth
2019-01-01 Aiello, Gaetano; Luceri, Beatrice; Vannucci, Virginia; Vergura, Donata Tania
Consumers’ attitude and purchase intention towards organic personal care products. An application of the S-O-R model.
2019-01-01 Vergura, D. T.; Zerbini, C.; Luceri, B.
A new model to predict consumers' willingness to buy fair-trade products
2019-01-01 Zerbini, Cristina; Vergura, Donata Tania; Latusi, Sabrina
“Palm oil free” vs “sustainable palm oil”: the impact of claims on consumer perception
2019-01-01 Vergura, D. T.; Zerbini, C.; Luceri, B.
How fair-trade claims and emotional empathy affect the consumer’s propensity to buy fair chocolate?
2019-01-01 Zerbini, C.; Vergura, D. T.; Luceri, B.
Satisfying Customers Through Premium Private Labels: Identifying Drivers of Customer Loyalty to the Retailer
2020-01-01 Martinelli, Elisa; Vergura, Donata Tania
Comportamento del consumatore e sostenibilità: un’analisi bibliometrica
2020-01-01 Zerbini, C.; Luceri, B.; Vergura, D. T.
Sostenibilità ambientale e food packaging. Il ruolo del materiale nel processo di acquisto
2020-01-01 Vergura, D. T.; Zerbini, C.; Luceri, B.; Cristini, G.
The effect of packaging material on consumer evaluation and choice: A comparison between glass and tetra-pak in the olive oil sector
2020-01-01 Luceri, Beatrice; Vergura, Donata Tania; Zerbini, Cristina
Environmental sustainability and food packaging. The role of packing material in purchasing decisions
2020-01-01 Vergura, Donata Tania; Zerbini, Cristina; Luceri, Beatrice; Cristini, Guido
Consumers’ attitude and purchase intention towards organic personal care products. An application of the S-O-R model
2020-01-01 Vergura, D. T.; Zerbini, C.; Luceri, B.
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