Sfoglia per Autore
The Effect of Social EWOM on Consumers’ Behaviour Patterns in the Fashion Sector
2021-01-01 Vergura, Donata Tania; Luceri, Beatrice; Zerbini, Cristina
Il Manifesto del Marketing contemporaneo
2021-01-01 Resciniti, R.; Dalli, D.; Cristini, G.; Di Gregorio, A.; Mattiacci, A.; Sambri, C.; Vergura, D. T.
The role of social networks during the COVID-19 lockdown: real-life social distancing vs virtual interaction
2021-01-01 Vergura, Donata Tania; Luceri, Beatrice; Zerbini, Cristina
Mobile Shopping Behaviour: un’analisi bibliometrica
2021-01-01 Zerbini, Cristina; Aiolfi, Simone; Bellini, Silvia; Luceri, Beatrice; Vergura, Donata Tania
The role of store brand love in online shopping behavior. An application of the S-O-R model to the online fashion retailing
2021-01-01 D’Amico, Simona; Mainolfi, Giada; Vergura, Donata Tania
Grocery Shopping Behaviour: Classic Drivers and COVID-19 Effect
2021-01-01 Vergura, Donata Tania; Bellini, Silvia; Aiolfi, Simone; Luceri, Beatrice; Zerbini, Cristina
Ambiente di marketing e penetrazione dell’e-commerce: quali i fattori abilitanti?
2021-01-01 Luceri, B.; Vergura, D. T.
Eu Ecolabel: il ruolo delle etichette ambientali nel processo decisionale di acquisto
2021-01-01 Luceri, Beatrice; Zerbini, Cristina; Vergura, Donata Tania
How shopping habits change with artificial intelligence: smart speakers' usage intention
2022-01-01 Aiolfi, Simone; Bellini, Silvia; Luceri, Beatrice; Vergura, Donata Tania; Zerbini, Cristina
Nutritional claims and framing effect: how does the way of communication impact on the product perception?
2022-01-01 Zerbini, Cristina; Vergura, Donata Tania; Luceri, Beatrice; Cristini, Guido
E-Commerce e Phygital Strategy. Imprese e consumatori tra fisico e digitale
2022-01-01 Vergura, Donata Tania
Mobile shopping behavior: a bibliometric analysis
2022-01-01 Zerbini, C.; Aiolfi, S.; Bellini, S.; Luceri, B.; Vergura, D. T.
Online shopping and sustainability. Willingness to pay a contribution to offset environmental pollution
2022-01-01 Zerbini, Cristina; Vergura, Donata Tania
The influence of fashion blogger credibility, engagement and homophily on intentions to buy and e-WOM. Results of a binational study
2022-01-01 Mainolfi, G.; Vergura, D. T.
Nutritional claims and framing effect: how does the way of communication impact on the product perception?
2023-01-01 Zerbini, Cristina; Vergura, Donata Tania; Luceri, Beatrice; Cristini, Guido
New shopping behaviors in a changing environment
2023-01-01 Bellini, S.; Zerbini, C.; Vergura, D. T.; Luceri, B.
Comunicare la sostenibilità ambientale attraverso il packaging
2023-01-01 Zerbini, Cristina; Vergura, Donata Tania; Luceri, Beatrice
Green, but still feeling guilty. The influence of anticipated emotions on sustainable fashion consumption
2023-01-01 Mainolfi, G.; Oduro, S.; Vergura, D. T.; De Nisco, A.
Factors affecting utilitarian and hedonic attitudes towards online food delivery services during the COVID-19 pandemic. A study of Canadian consumers
2023-01-01 Mainolfi, G.; D'Amico, S.; Vergura, D. T.
The role of pride, awareness of consequences and sense of responsibility in sustainable packaging choice
2023-01-01 Vergura, D. T.; Luceri, B.; Zerbini, C.
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