An exploration into the relationship between chatbots, service failure recovery and customer loyalty: a view from frustration-aggression theory / Ozuem, W., Ranfagni, S., Willis, M., Salvietti, G., Howell, K.. - (2024). (Winter AMA (American Marketing Association) Conference St. Pete Beach, Florida 23-25 febbraio 2024).
An exploration into the relationship between chatbots, service failure recovery and customer loyalty: a view from frustration-aggression theory.
Ranfagni Silvia;Salvietti Giada;
2024-01-01
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