RANFAGNI, Silvia
RANFAGNI, Silvia
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BRAND AUTHENTICITY AND OMNICHANNEL RETAILING: CONCEPTUAL DISSONANCE AND EMERGING RESEARCH DIRECTIONS
2021-01-01 Salvietti, Giada; Ranfagni, Silvia; Ieva, Marco; Ziliani, Cristina
Exploring the relationship between chatbots, service failure recovery and customer loyalty: A frustration–aggression perspective
2024-01-01 Ozuem, Wilson; Ranfagni, Silvia; Willis, Michelle; Salvietti, Giada; Howell, Kerry
Framing Generation Z’s Purchasing Process: A Mixed Method Approach
2023-01-01 Salvietti, G.; Ranfagni, S.; Berti, D.
How to Combine Sustainability and Authenticity in Luxury Brands
2023-01-01 Ranfagni, Silvia; Salvietti, Giada
| Titolo | Data di pubblicazione | Autore(i) | File |
|---|---|---|---|
| BRAND AUTHENTICITY AND OMNICHANNEL RETAILING: CONCEPTUAL DISSONANCE AND EMERGING RESEARCH DIRECTIONS | 1-gen-2021 | Salvietti, Giada; Ranfagni, Silvia; Ieva, Marco; Ziliani, Cristina | |
| Exploring the relationship between chatbots, service failure recovery and customer loyalty: A frustration–aggression perspective | 1-gen-2024 | Ozuem, Wilson; Ranfagni, Silvia; Willis, Michelle; Salvietti, Giada; Howell, Kerry | |
| Framing Generation Z’s Purchasing Process: A Mixed Method Approach | 1-gen-2023 | Salvietti, G.; Ranfagni, S.; Berti, D. | |
| How to Combine Sustainability and Authenticity in Luxury Brands | 1-gen-2023 | Ranfagni, Silvia; Salvietti, Giada |