Chatbot-enabled service failure recovery and customer loyalty: insights from commitment-trust and trust-transfer lenses / Ozuem, W., Ranfagni, S., Willis, M., Salvietti, G., Howell, K.. - ELETTRONICO. - (2024). (Reconnecting With Humanity: Marketing’s Role in Promoting Responsible Technology While Serving People Boston 16-18 agosto 2024).
Chatbot-enabled service failure recovery and customer loyalty: insights from commitment-trust and trust-transfer lenses.
Silvia Ranfagni;Giada Salvietti;
2024-01-01
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