How to promote healthier shopping behaviour: which are the most effective retail marketing' levers in e-commerce grocery / Grandi, Benedetta; Cardinali, Maria Grazia. - In: INTERNATIONAL JOURNAL OF BUSINESS AND MANAGEMENT. - ISSN 1833-3850. - 16:3(2021).

How to promote healthier shopping behaviour: which are the most effective retail marketing' levers in e-commerce grocery

Benedetta Grandi;Maria Grazia Cardinali
2021

How to promote healthier shopping behaviour: which are the most effective retail marketing' levers in e-commerce grocery / Grandi, Benedetta; Cardinali, Maria Grazia. - In: INTERNATIONAL JOURNAL OF BUSINESS AND MANAGEMENT. - ISSN 1833-3850. - 16:3(2021).
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11381/2913662
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