The new paradigm of the omnichannel retailing: key drivers, new challenges and potential outcomes resulting from the adoption of an omnichannel approach / Aiolfi, Simone; Sabbadin, Edoardo. - In: INTERNATIONAL JOURNAL OF BUSINESS AND MANAGEMENT. - ISSN 1833-8119. - 13:1(2018), pp. 85-109. [10.5539/ijbm.v13n1p85]
The new paradigm of the omnichannel retailing: key drivers, new challenges and potential outcomes resulting from the adoption of an omnichannel approach
Simone Aiolfi
;Edoardo Sabbadin
2018-01-01
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