The purpose of the paper is to discuss, in the post crisis scenario, what is the relationship between pre-shopping behaviour and in-store marketing levers. Can in-store marketing still influence post crisis consumers as before or their new planning attitudes limit the impact of in-store shopper marketing?
SHOPPER MARKETING AND THE POST CRISIS CONSUMER / Cardinali, Maria Grazia; Ziliani, Cristina. - I:(2014), pp. 62-63. (Intervento presentato al convegno Shopper Marketing & Pricing Conference tenutosi a Stockholm nel May 8-10, 2014).
SHOPPER MARKETING AND THE POST CRISIS CONSUMER
CARDINALI, Maria Grazia;ZILIANI, Cristina
2014-01-01
Abstract
The purpose of the paper is to discuss, in the post crisis scenario, what is the relationship between pre-shopping behaviour and in-store marketing levers. Can in-store marketing still influence post crisis consumers as before or their new planning attitudes limit the impact of in-store shopper marketing?File in questo prodotto:
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