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EnglishThe task taken on in this study sought to determine whether and to what extent a standardization of purchasing patterns in sectors that converge on the retailing side are being seen. In order to determine the degree of homogeneity of purchasing behaviour, a cross-sectional approach was adopted, tracking the same consumer in different markets (food and consumer electronics). To achieve the cognitive goals, a quantitative survey was carried out on a sample of consumers in a local context with homogeneous characteristics of demand and retailing structure. The results allow us to outline some useful managerial implications in addressing the growing intra-type, inter-type and cross-sector competition.
| Titolo: | Retailing modernization and purchasing behaviour: a cross-sector analysis |
| Autori: | |
| Data di pubblicazione: | 2011 |
| Abstract: | The task taken on in this study sought to determine whether and to what extent a standardization of purchasing patterns in sectors that converge on the retailing side are being seen. In order to determine the degree of homogeneity of purchasing behaviour, a cross-sectional approach was adopted, tracking the same consumer in different markets (food and consumer electronics). To achieve the cognitive goals, a quantitative survey was carried out on a sample of consumers in a local context with homogeneous characteristics of demand and retailing structure. The results allow us to outline some useful managerial implications in addressing the growing intra-type, inter-type and cross-sector competition. |
| Handle: | http://hdl.handle.net/11381/2436445 |
| ISBN: | 978-88-906195-0-2 |
| Appare nelle tipologie: | 4.1b Atto convegno Volume |
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