The task taken on in this study sought to determine whether and to what extent a standardization of purchasing patterns in sectors that converge on the retailing side are being seen. In order to determine the degree of homogeneity of purchasing behaviour, a cross-sectional approach was adopted, tracking the same consumer in different markets (food and consumer electronics). To achieve the cognitive goals, a quantitative survey was carried out on a sample of consumers in a local context with homogeneous characteristics of demand and retailing structure. The results allow us to outline some useful managerial implications in addressing the growing intra-type, inter-type and cross-sector competition.
Retailing modernization and purchasing behaviour: a cross-sector analysis / Luceri, Beatrice; Latusi, Sabrina. - CD-ROM. - (2011), pp. 1-19. (Intervento presentato al convegno 16th Conference of the European Association for Education and Research in the Commercial Distribution (EAERCD) tenutosi a Parma, Università degli Studi di Parma nel 29 giugno-1 luglio 2011).
Retailing modernization and purchasing behaviour: a cross-sector analysis
LUCERI, Beatrice;LATUSI, Sabrina
2011-01-01
Abstract
The task taken on in this study sought to determine whether and to what extent a standardization of purchasing patterns in sectors that converge on the retailing side are being seen. In order to determine the degree of homogeneity of purchasing behaviour, a cross-sectional approach was adopted, tracking the same consumer in different markets (food and consumer electronics). To achieve the cognitive goals, a quantitative survey was carried out on a sample of consumers in a local context with homogeneous characteristics of demand and retailing structure. The results allow us to outline some useful managerial implications in addressing the growing intra-type, inter-type and cross-sector competition.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
