| Nome |
# |
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The Post Crisis Shopper: Impulsive Or Planner?, file e177fbc4-611f-50b0-e053-d805fe0adaee
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67
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From Trade Loaders to Online Channel Partner Programs: How Trade Promotion Changed its Face from 1990 to 2010, file e177fbc4-2be1-50b0-e053-d805fe0adaee
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34
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Daily deal shoppers: What drives social couponing?, file e177fbc7-686e-50b0-e053-d805fe0adaee
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26
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Mapping touchpoint exposure in retailing: Implications for developing an omnichannel customer experience, file e177fbc7-6ff8-50b0-e053-d805fe0adaee
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21
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Online versus offline promotional communication: Evaluating the Effect of Medium on Customer Response, file e177fbc7-6ff6-50b0-e053-d805fe0adaee
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11
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Targeted and mass approaches to customer loyalty: are ends meeting?, file e177fbc4-2939-50b0-e053-d805fe0adaee
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10
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Understanding complaint channel usage in multichannel retailing, file e177fbc7-74f7-50b0-e053-d805fe0adaee
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9
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Innovation in Brand Promotion: Reacting to the Economic Crisis with Digital Channels and Customer Insight, file e177fbc4-832f-50b0-e053-d805fe0adaee
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5
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Allargare il mercato del Made in Italy nel settore agroalimentare: una nuova opportunità per il retail, file e177fbc4-e8b0-50b0-e053-d805fe0adaee
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5
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Online vs. Offline Channels? Testing the Effect of Promotional Communication on Shopper Behaviour, file e177fbc4-3a83-50b0-e053-d805fe0adaee
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4
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Memory for private label versus national brand in feature advertising, file e177fbc4-7f3c-50b0-e053-d805fe0adaee
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4
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Le preferenze degli italiani per la promozione: tra carta e digitale, file e177fbc4-95b3-50b0-e053-d805fe0adaee
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4
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Guest Editorial, file e177fbc4-2a7d-50b0-e053-d805fe0adaee
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3
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L'efficacia della comunicazione promozionale tra carta e digitale nel Largo Consumo: disegno sperimentale e indicazioni dallo studio pilota, file e177fbc4-7f3a-50b0-e053-d805fe0adaee
|
3
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Do Store Flyers Work? Implications for NBs and PLs from a Subgroup Analysis with Experimental Data, file e177fbc5-57a1-50b0-e053-d805fe0adaee
|
3
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Store Brand as a Customer Experience Touchpoint and Its Contribution to Store Loyalty, file e177fbc5-9f3e-50b0-e053-d805fe0adaee
|
3
|
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Online versus offline promotional communication: Evaluating the Effect of Medium on Customer Response, file e177fbc6-a184-50b0-e053-d805fe0adaee
|
3
|
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Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences, file e177fbc6-a83d-50b0-e053-d805fe0adaee
|
3
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Micromarketing. Le carte fedeltà della distribuzione in Europa, file e177fbc4-0ea5-50b0-e053-d805fe0adaee
|
2
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Retailing in Italy - Players, Strategies and Trends, file e177fbc4-214a-50b0-e053-d805fe0adaee
|
2
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La mappa degli stili di acquisto. Un approccio alla segmentazione della clientela basato sui dati di carta fedeltà, file e177fbc4-22e2-50b0-e053-d805fe0adaee
|
2
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I Loyalty Programs per il presidio dei canali di vendita:sfide e opportunità tra crisi economica e new media, file e177fbc4-2c4f-50b0-e053-d805fe0adaee
|
2
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Bambini: conversazioni nella rete e strategie di brand. Prime osservazioni e linee di ricerca, file e177fbc4-8f97-50b0-e053-d805fe0adaee
|
2
|
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Promotion Revolution. Nuove strategie e nuovi protagonisti della promozione 2.0, file e177fbc4-a095-50b0-e053-d805fe0adaee
|
2
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Online vs. Offline store flyers: estimating the effect of medium on intention to visit the store and buy in FMCG, file e177fbc4-a17e-50b0-e053-d805fe0adaee
|
2
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Mapping touchpoint exposure in retailing: Implications for developing an omnichannel customer experience, file e177fbc6-a90d-50b0-e053-d805fe0adaee
|
2
|
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Managing Online Touchpoints for a Consistent Customer Experience: Cases from Fashion Retailing, file e177fbc7-ac7b-50b0-e053-d805fe0adaee
|
2
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I read, therefore I buy? Analyzing the impact of flyer distribution and readership on purchase behaviour, file e177fbc7-eb2c-50b0-e053-d805fe0adaee
|
2
|
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Omnichannel retailing and post-pandemic recovery: building a research agenda, file b20d8ca0-b999-4982-99e4-7e91c13595bc
|
1
|
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From loyalty cards to micro-marketing strategies: Where is Europe’s retail industry heading?, file e177fbc4-08f5-50b0-e053-d805fe0adaee
|
1
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Retail Micro-Marketing strategies and competition, file e177fbc4-08f7-50b0-e053-d805fe0adaee
|
1
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Retail Micromarketing: strategic advance or gimmick?, file e177fbc4-0ea8-50b0-e053-d805fe0adaee
|
1
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Target promotions: how to measure and improve promotional effectiveness through individual customer information, file e177fbc4-13d7-50b0-e053-d805fe0adaee
|
1
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Le marketing ciblé en Italie: tendances et prévisions de développement, Revue francaise du marketing, file e177fbc4-1589-50b0-e053-d805fe0adaee
|
1
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Making the point. The challenge of loyalty program effectiveness measurement, file e177fbc4-17ff-50b0-e053-d805fe0adaee
|
1
|
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Loyalty Marketing. Creare valore attraverso le relazioni, file e177fbc4-19d3-50b0-e053-d805fe0adaee
|
1
|
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L'approccio customer focused alla misura dell'efficacia della promozione al consumo, file e177fbc4-22e3-50b0-e053-d805fe0adaee
|
1
|
|
Loyalty marketing in Italy: a Decade of Customer Cards and Clubs in Food Retailing, file e177fbc4-252f-50b0-e053-d805fe0adaee
|
1
|
|
Building customer loyalty in retailing: not all levers are created equal, file e177fbc4-2944-50b0-e053-d805fe0adaee
|
1
|
|
From Paper to Digital. Innovation in Retail Promotion and New Research Directions, file e177fbc4-37d9-50b0-e053-d805fe0adaee
|
1
|
|
Traffico o fidelizzazione? Verso la convergenza degli
strumenti promozionali, file e177fbc4-3a82-50b0-e053-d805fe0adaee
|
1
|
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The interplay between customer experience and customer loyalty: Which touchpoints matter?, file e177fbc6-260f-50b0-e053-d805fe0adaee
|
1
|
|
Redefining Generational Cohorts Based on Touchpoint Exposure in Italy and Japan: An Abstract, file e177fbc6-9f38-50b0-e053-d805fe0adaee
|
1
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Exploring patterns of loyalty program participation: new implications for research and practice, file e177fbc6-a893-50b0-e053-d805fe0adaee
|
1
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New developments in price and loyalty promotion: managerial implications and new avenues for research, file e177fbc6-a895-50b0-e053-d805fe0adaee
|
1
|
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Expanding the Lens on the Customer Experience-Loyalty Link: The Role of Satisfaction and Shopping Enjoyment, file e177fbc6-a989-50b0-e053-d805fe0adaee
|
1
|
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Online channel adoption in supermarket retailing, file e177fbc7-ca71-50b0-e053-d805fe0adaee
|
1
|
|
AN OVERVIEW ON OMNICHANNEL RESEARCH: BIBLIOMETRIC ANALYSIS AND LITERATURE REVIEW, file e177fbc7-ca8a-50b0-e053-d805fe0adaee
|
1
|
|
Complaint behaviour in multichannel retailing: a cross-stage approach, file e177fbc7-e584-50b0-e053-d805fe0adaee
|
1
|
|
AN OVERVIEW ON OMNICHANNEL RESEARCH: INTELLECTUAL FOUNDATIONS AND IMPLICATIONS FOR RESEARCH, file e177fbc8-067d-50b0-e053-d805fe0adaee
|
1
|
| Totale |
260 |