The present study investigates the role of digitalization in the growth and success of startups. Using a keyword-based literature analysis methodology, this research identifies and classifies concepts through the use of the dimensions of persistence and frequency. The main concepts located in the first quadrant include Industry 4.0 technologies such as artificial intelligence, big data, and digital platforms, which are crucial for the growth and competitiveness of startups. Trendy concepts in the fourth quadrant highlight the impact of COVID-19 on digital startups, emphasizing their adaptability and resilience. Intermittent concepts in the second quadrant address the discontinuous but relevant use of digital technologies, while emerging concepts in the third quadrant focus on strategic data management and innovation. The results of the study offer a comprehensive view of the role of digital technologies in shaping the business models of startups, providing valuable insights for entrepreneurs, policymakers, and researchers to foster the digital startup ecosystem.
The role of digitalization in startups: A keyword-based literature review / Bigliardi, B.; Dolci, V.; Filippelli, S.; Petroni, A.; Pini, B.. - In: PROCEDIA COMPUTER SCIENCE. - ISSN 1877-0509. - 253:(2025), pp. 2665-2673. (Intervento presentato al convegno 6th International Conference on Industry 4.0 and Smart Manufacturing, ISM 2024 tenutosi a cze nel 2024) [10.1016/j.procs.2025.01.326].
The role of digitalization in startups: A keyword-based literature review
Bigliardi B.;Filippelli S.;Petroni A.;Pini B.
2025-01-01
Abstract
The present study investigates the role of digitalization in the growth and success of startups. Using a keyword-based literature analysis methodology, this research identifies and classifies concepts through the use of the dimensions of persistence and frequency. The main concepts located in the first quadrant include Industry 4.0 technologies such as artificial intelligence, big data, and digital platforms, which are crucial for the growth and competitiveness of startups. Trendy concepts in the fourth quadrant highlight the impact of COVID-19 on digital startups, emphasizing their adaptability and resilience. Intermittent concepts in the second quadrant address the discontinuous but relevant use of digital technologies, while emerging concepts in the third quadrant focus on strategic data management and innovation. The results of the study offer a comprehensive view of the role of digital technologies in shaping the business models of startups, providing valuable insights for entrepreneurs, policymakers, and researchers to foster the digital startup ecosystem.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
