Seafood products are important sources of protein and components of a healthy and sustainable diet. Understanding consumers’ preferences for fish products is crucial for increasing fish consumption. This article reports the consumer preferences and willingness to pay (WTP) for different fish species and attributes on representative samples in five European countries (n = 2509): France, Germany, Italy, Spain, and the UK. Consumer choices were investigated for fresh fish in a retail market under hypothetical situations arranged by a labelled choice experiment conducted for seven fish species: Cod, herring, seabass, seabream, salmon, trout, and pangasius. The results show the highest premiums for wild-caught fish than farm-raised alternatives. Ready-to-cook products are generally preferred to whole fish, whereas fish fillet preference is more species-specific. The results show positive premiums for a sustainability label and nutrition and health claims, with high heterogeneity across countries and species. With consumers’ preferences and WTP being largely country-and fish-dependent, businesses (fish companies, retailers, and others) should consider the specific market context and adapt their labelling strategies accordingly. Public authorities campaigns should inform consumers about the tangible benefits related with health and environmental labels.

Consumers’ preferences and willingness to pay for fish products with health and environmental labels: Evidence from five european countries / Menozzi, D.; Nguyen, T. T.; Sogari, G.; Taskov, D.; Lucas, S.; Castro-Rial, J. L. S.; Mora, C.. - In: NUTRIENTS. - ISSN 2072-6643. - 12:9(2020), pp. 1-22. [10.3390/nu12092650]

Consumers’ preferences and willingness to pay for fish products with health and environmental labels: Evidence from five european countries

Menozzi D.;Sogari G.;Mora C.
2020

Abstract

Seafood products are important sources of protein and components of a healthy and sustainable diet. Understanding consumers’ preferences for fish products is crucial for increasing fish consumption. This article reports the consumer preferences and willingness to pay (WTP) for different fish species and attributes on representative samples in five European countries (n = 2509): France, Germany, Italy, Spain, and the UK. Consumer choices were investigated for fresh fish in a retail market under hypothetical situations arranged by a labelled choice experiment conducted for seven fish species: Cod, herring, seabass, seabream, salmon, trout, and pangasius. The results show the highest premiums for wild-caught fish than farm-raised alternatives. Ready-to-cook products are generally preferred to whole fish, whereas fish fillet preference is more species-specific. The results show positive premiums for a sustainability label and nutrition and health claims, with high heterogeneity across countries and species. With consumers’ preferences and WTP being largely country-and fish-dependent, businesses (fish companies, retailers, and others) should consider the specific market context and adapt their labelling strategies accordingly. Public authorities campaigns should inform consumers about the tangible benefits related with health and environmental labels.
Consumers’ preferences and willingness to pay for fish products with health and environmental labels: Evidence from five european countries / Menozzi, D.; Nguyen, T. T.; Sogari, G.; Taskov, D.; Lucas, S.; Castro-Rial, J. L. S.; Mora, C.. - In: NUTRIENTS. - ISSN 2072-6643. - 12:9(2020), pp. 1-22. [10.3390/nu12092650]
File in questo prodotto:
File Dimensione Formato  
Menozzi et al 2020 - Consumers Preferences and Willingness to Pay for Fish Products with Health and Environmental Labels.pdf

accesso aperto

Descrizione: full paper
Tipologia: Versione (PDF) editoriale
Licenza: Creative commons
Dimensione 742.21 kB
Formato Adobe PDF
742.21 kB Adobe PDF Visualizza/Apri

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11381/2882100
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 26
  • ???jsp.display-item.citation.isi??? 25
social impact