The paper focuses on consumer behaviour in front of emerging food risk factors. At the centre of the analysis is the relationship between food safety and consumption of a typical local cheese (mozzarella) following news of the «rubbish emergency» in the province of Naples, reported by newspapers during the 2007-2008 winter. The paper is organised as follows: • First, we try to analyse: a) sales trends for mozzarella cheese during the October 2007-April 2008 period; b) changes in consumption patterns for mozzarella cheese (substitution, temporary or permanent abandonment). • The second part of the paper aims to verifying: a) the relationship between food safety and consumption of mozzarella; b) reasons supporting both stopping the consumption of mozzarella and maintaining previous habits.

I comportamenti di consumo di fronte ai rischi alimentari: tra ansia e rimozione. Il caso della mozzarella di bufala campana / Ziliani, Cristina; Franchi, Maura. - In: MICRO & MACRO MARKETING. - ISSN 1121-4228. - 2:(2009), pp. 219-242.

I comportamenti di consumo di fronte ai rischi alimentari: tra ansia e rimozione. Il caso della mozzarella di bufala campana

ZILIANI, Cristina;FRANCHI, MAURA
2009-01-01

Abstract

The paper focuses on consumer behaviour in front of emerging food risk factors. At the centre of the analysis is the relationship between food safety and consumption of a typical local cheese (mozzarella) following news of the «rubbish emergency» in the province of Naples, reported by newspapers during the 2007-2008 winter. The paper is organised as follows: • First, we try to analyse: a) sales trends for mozzarella cheese during the October 2007-April 2008 period; b) changes in consumption patterns for mozzarella cheese (substitution, temporary or permanent abandonment). • The second part of the paper aims to verifying: a) the relationship between food safety and consumption of mozzarella; b) reasons supporting both stopping the consumption of mozzarella and maintaining previous habits.
2009
I comportamenti di consumo di fronte ai rischi alimentari: tra ansia e rimozione. Il caso della mozzarella di bufala campana / Ziliani, Cristina; Franchi, Maura. - In: MICRO & MACRO MARKETING. - ISSN 1121-4228. - 2:(2009), pp. 219-242.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11381/2283865
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