The paper focuses on consumer behaviour in front of emerging food risk factors. At the centre of the analysis is the relationship between food safety and consumption of a typical local cheese (mozzarella) following news of the «rubbish emergency» in the province of Naples, reported by newspapers during the 2007-2008 winter. The paper is organised as follows: • First, we try to analyse: a) sales trends for mozzarella cheese during the October 2007-April 2008 period; b) changes in consumption patterns for mozzarella cheese (substitution, temporary or permanent abandonment). • The second part of the paper aims to verifying: a) the relationship between food safety and consumption of mozzarella; b) reasons supporting both stopping the consumption of mozzarella and maintaining previous habits.
I comportamenti di consumo di fronte ai rischi alimentari: tra ansia e rimozione. Il caso della mozzarella di bufala campana / Ziliani, Cristina; Franchi, Maura. - In: MICRO & MACRO MARKETING. - ISSN 1121-4228. - 2:(2009), pp. 219-242.
I comportamenti di consumo di fronte ai rischi alimentari: tra ansia e rimozione. Il caso della mozzarella di bufala campana
ZILIANI, Cristina;FRANCHI, MAURA
2009-01-01
Abstract
The paper focuses on consumer behaviour in front of emerging food risk factors. At the centre of the analysis is the relationship between food safety and consumption of a typical local cheese (mozzarella) following news of the «rubbish emergency» in the province of Naples, reported by newspapers during the 2007-2008 winter. The paper is organised as follows: • First, we try to analyse: a) sales trends for mozzarella cheese during the October 2007-April 2008 period; b) changes in consumption patterns for mozzarella cheese (substitution, temporary or permanent abandonment). • The second part of the paper aims to verifying: a) the relationship between food safety and consumption of mozzarella; b) reasons supporting both stopping the consumption of mozzarella and maintaining previous habits.File | Dimensione | Formato | |
---|---|---|---|
Abstract Ziliani Franchi.pdf
non disponibili
Tipologia:
Abstract
Licenza:
NON PUBBLICO - Accesso privato/ristretto
Dimensione
63.69 kB
Formato
Adobe PDF
|
63.69 kB | Adobe PDF | Visualizza/Apri Richiedi una copia |
Micro & Macro Marketing 2009 Ziliani Franchi.pdf
non disponibili
Tipologia:
Documento in Post-print
Licenza:
NON PUBBLICO - Accesso privato/ristretto
Dimensione
1.65 MB
Formato
Adobe PDF
|
1.65 MB | Adobe PDF | Visualizza/Apri Richiedi una copia |
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.