OCCHIOCUPO, Nicoletta
OCCHIOCUPO, Nicoletta
Dipartimento di Ingegneria dei Sistemi e delle Tecnologie Industriali - DISTI
Advances in National Brand and Private Label Marketing
2024-01-01 Carlos Gázquez-Abad, Juan; Occhiocupo, Nicoletta; Luis Ruiz-Real, José
Antecedents of travellers' electronic word-of-mouth communication
2013-01-01 Liang, Silvia Wan-Ju; Ekinci, Yuksel; Occhiocupo, Nicoletta; Whyatt, Georgina
Fuelling Competition Across Petrol Retail Brands: A Discussion Paper on the Role of Marketing as Evidence of Anti-competitive Collusion
2024-01-01 Japaridze, Liana; Occhiocupo, Nicoletta
Innovation in Foodservice: the Case of a World Leading Italian Company
2011-01-01 Occhiocupo, Nicoletta
Simulated Test Marketing in Emerging Markets: the need to re-think
2013-01-01 Korotkov, Nikolay; Occhiocupo, Nicoletta; Simkin, Lyndon
The dimensions of hotel customer ratings that boost RevPAR
2019-01-01 Nieto-Garcia, M.; Resce, G.; Ishizaka, A.; Occhiocupo, N.; Viglia, G.
The multi-layered nature of the internet-based democratization of brand management
2013-01-01 Asmussen, Bjoern; Harridge-March, Sally; Occhiocupo, Nicoletta; Farquhar, Jillian
The virtuous cycle of trust. Unveiling clues to successful innovation in the Fast Moving Consumer Goods industry
2022-01-01 Derqui, B.; Fayos, T.; Occhiocupo, N.
Understanding customer brand engagement in user-initiated online brand communities: antecedents and consequences
2021-01-01 Matute, Jorge; Palau-Saumell, Ramon; Occhiocupo, Nicoletta
Why do Indian Women Use Skin Lightening Creams to (Re)construct Their Personhood Identity? An Exploratory Study of Skin Colour, Social Acceptance and Brand Responsibility
2022-01-01 Chaki, S.; Dermody, J.; Occhiocupo, N.