OCCHIOCUPO, Nicoletta
OCCHIOCUPO, Nicoletta
Dipartimento di Ingegneria dei Sistemi e delle Tecnologie Industriali - DISTI
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Advances in National Brand and Private Label Marketing
2024-01-01 Carlos Gázquez-Abad, Juan; Occhiocupo, Nicoletta; Luis Ruiz-Real, José
Fuelling Competition Across Petrol Retail Brands: A Discussion Paper on the Role of Marketing as Evidence of Anti-competitive Collusion
2024-01-01 Japaridze, Liana; Occhiocupo, Nicoletta
The dimensions of hotel customer ratings that boost RevPAR
2019-01-01 Nieto-Garcia, M.; Resce, G.; Ishizaka, A.; Occhiocupo, N.; Viglia, G.
The virtuous cycle of trust. Unveiling clues to successful innovation in the Fast Moving Consumer Goods industry
2022-01-01 Derqui, B.; Fayos, T.; Occhiocupo, N.
Understanding customer brand engagement in user-initiated online brand communities: antecedents and consequences
2021-01-01 Matute, Jorge; Palau-Saumell, Ramon; Occhiocupo, Nicoletta
Why do Indian Women Use Skin Lightening Creams to (Re)construct Their Personhood Identity? An Exploratory Study of Skin Colour, Social Acceptance and Brand Responsibility
2022-01-01 Chaki, S.; Dermody, J.; Occhiocupo, N.