Sfoglia per Serie SPRINGER PROCEEDINGS IN BUSINESS AND ECONOMICS
Generations and Their Preferences for Loyalty Program Rewards in Supermarket Retailing
2023-01-01 Salvietti, Giada; Ieva, Marco; Ziliani, Cristina
Innovation in Brand Promotion: Reacting to the Economic Crisis with Digital Channels and Customer Insight
2014-01-01 Ziliani, Cristina; Ieva, Marco
Memory for private label versus national brand in feature advertising
2015-01-01 Ieva, Marco; Ziliani, Cristina; Gàzquez Abad, Juan Carlos
Store Brand as a Customer Experience Touchpoint and Its Contribution to Store Loyalty
2017-01-01 Ieva, Marco; Fornari, Edoardo; Ziliani, Cristina
Titolo | Data di pubblicazione | Autore(i) | File |
---|---|---|---|
Generations and Their Preferences for Loyalty Program Rewards in Supermarket Retailing | 1-gen-2023 | Salvietti, Giada; Ieva, Marco; Ziliani, Cristina | |
Innovation in Brand Promotion: Reacting to the Economic Crisis with Digital Channels and Customer Insight | 1-gen-2014 | Ziliani, Cristina; Ieva, Marco | |
Memory for private label versus national brand in feature advertising | 1-gen-2015 | Ieva, Marco; Ziliani, Cristina; Gàzquez Abad, Juan Carlos | |
Store Brand as a Customer Experience Touchpoint and Its Contribution to Store Loyalty | 1-gen-2017 | Ieva, Marco; Fornari, Edoardo; Ziliani, Cristina |
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