Visual Workspace. Towards a Systemic Organizational Model for the Definition of New Digital Spaces for Sharing, Collaboration and Corporate Memory

The role of data visualization inside companies today, and with increasing emphasis in the near future, will play an essential role not only for the management of discrete and/or isolated events, not only for the achievement of a better reputational positioning on an aesthetic level, but for generating long-term tangible change. The role of visualization in the corporate system of the near future will shape – through the critical lens of design – the organization as a whole and its results, determining its success in terms of sustainable innovation. This contribution explores a new model of intranet, as a functional and operational tool in response to contemporary changes in company dynamics, in individual as well as collective contributions. A tool in response to the need to understand the complexity of the company system, and in response to the need to define, redefine and communicate one’s culture in a more fluid dimension and aimed at exploration by enabling an open, shared, and collaborative environment (Mercanti, 2020). Again, a concrete functional/operational expression of a new business model. A heterarchical model that is not original in its outward appearance as much as in terms of content to qualify and amplify the organizational memory.