Organic Food Marketing in Asia: a value chain perspective

Over the last three decades, the organic agro-food system in Asia has transformed from the early development stage to one of the most promising markets in the world. Initially from the attempt to apply the organic concepts to sustain agriculture, rural, and social development, nowadays, the increasing demands for organic food from the region and the industrialized countries is the main driver for organic farming movement in Asia. Due to the diversified characteristics and levels of economic development of Asian countries, the Asian organic food market is heterogeneous as it hosts a wide range of organic sector development scenarios, from early development to highly regulated. Japan is the third largest organic consumption market after the EU and the US while China and India are the main organic food producers in the world.