Eco-design is the integration of environmental considerations within product design and development. Eco-design represents an important innovation driver for companies; however, well-known barriers limit the diffusion of this design paradigm in the industrial world. Amongst these, lack of eco-knowledge is correlated to the adopted eco-design teaching methods. Previous experience has highlighted that traditional teaching methods such as university lectures or refresher courses are not an effective means for disseminating eco-design knowledge in the industrial world.In this context, the present paper proposes a novel eco-design teaching method based on a transformative strategy for promoting eco-design and facilitating the learning process.This approach, tested in collaboration with an Italian manufacturing firm, is considered the first attempt to implement a repeatable eco-design teaching approach that can be scaled up in different industrial contexts. Several company departments, including management, marketing and commercial affairs, design and engineering, and a testing laboratory were involved in the training program. Technical results show that company employees were able to autonomously implement re-design solutions and improve the environmental performance of a coffee machine upon completion of the course. The quantitative evaluation of formative outcomes through assessment before and after the course highlights a significant increase in the awareness of personnel and knowledge relating to eco-design. (c) 2019 Elsevier Ltd. All rights reserved.
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