Does different NPD project’s characteristics lead to the establishment of different NPD networks? A knowledge perspective

In today’s highly competitive and globalised marketplace, firms need more and more to develop new knowledge and capabilities to leave behind their competitors, thus gaining market share. Knowledge is fundamental for success because a firm that knows more, often develops more sustainable competitive advantage. Networks, like those oriented to New Product Development, seem to be valuable means of learning, as firms could not achieve alone the same results, or at least not as quickly. Through this integrative systematic review, we are interested in understanding whether different New Product Development projects correspond to different New Product Development networks in terms of knowledge exchanged among the partners involved. Our results highlight the presence of four types of New Product Development networks deriving from the combination of the degree of innovation characterising the project and its mode of development. Implications and future research are also proposed.