How can we, the public health community, together with national and international health authorities make sure effective health education messages reach the general population? We propose a news media monitoring model for public health and a set of indicators that can be used to quantitatively assess health education and communication messages delivered through news media. We piloted it to the case of vaccines on 1-year issues (n = 366) of the most read Italian newspaper. As done in marketing strategies, media monitoring is a valuable tool to inform health promotion interventions and communication strategies.
What are we told? A news media monitoring model for public health and the case of vaccines / Odone, Anna; Signorelli, Carlo. - In: EUROPEAN JOURNAL OF PUBLIC HEALTH. - ISSN 1101-1262. - 26:4(2016), pp. 533-534. [10.1093/eurpub/ckw002]
What are we told? A news media monitoring model for public health and the case of vaccines
ODONE, Anna;SIGNORELLI, Carlo
2016-01-01
Abstract
How can we, the public health community, together with national and international health authorities make sure effective health education messages reach the general population? We propose a news media monitoring model for public health and a set of indicators that can be used to quantitatively assess health education and communication messages delivered through news media. We piloted it to the case of vaccines on 1-year issues (n = 366) of the most read Italian newspaper. As done in marketing strategies, media monitoring is a valuable tool to inform health promotion interventions and communication strategies.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
