The effect of information and co-branding strategies on consumers willingness to pay (WTP) for Protected Designation of Origin (PDO) products: the case of pre-sliced Parma Ham / Arfini, Filippo; Mancini, Maria Cecilia. - In: PROGRESS IN NUTRITION. - ISSN 1129-8723. - 17:1(2015), pp. 15-22.
The effect of information and co-branding strategies on consumers willingness to pay (WTP) for Protected Designation of Origin (PDO) products: the case of pre-sliced Parma Ham
ARFINI, Filippo;MANCINI, Maria Cecilia
2015-01-01
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