This poster paper aims to investigate the consumers’ preferences and willingness to pay for different quality strategies associated with the designations Prosciutto di Parma PDO. After a qualitative analysis, an on-line choice experiment was conducted on a sample of 250 Italian consumers. A multinomial logit model was tested to assess the relative importance of quality attributes. The results show that price, a “high quality” PDO label and the ageing period are the most important attributes for consumers. These findings provide Consortium members with an important food for thought for the development of future strategies for the Designation of Origin.

Consumer willingness to pay for food quality labels: evaluating the prosciutto di parma PDO quality differentiation strategy / M. G., Capelli; Menozzi, Davide; Arfini, Filippo. - ELETTRONICO. - (2014), pp. 1-6. (Intervento presentato al convegno Agri-Food and Rural Innovations for Healthier Societies tenutosi a Ljubljana, Slovenia nel August 26 to 29, 2014).

Consumer willingness to pay for food quality labels: evaluating the prosciutto di parma PDO quality differentiation strategy

MENOZZI, Davide;ARFINI, Filippo
2014-01-01

Abstract

This poster paper aims to investigate the consumers’ preferences and willingness to pay for different quality strategies associated with the designations Prosciutto di Parma PDO. After a qualitative analysis, an on-line choice experiment was conducted on a sample of 250 Italian consumers. A multinomial logit model was tested to assess the relative importance of quality attributes. The results show that price, a “high quality” PDO label and the ageing period are the most important attributes for consumers. These findings provide Consortium members with an important food for thought for the development of future strategies for the Designation of Origin.
2014
Consumer willingness to pay for food quality labels: evaluating the prosciutto di parma PDO quality differentiation strategy / M. G., Capelli; Menozzi, Davide; Arfini, Filippo. - ELETTRONICO. - (2014), pp. 1-6. (Intervento presentato al convegno Agri-Food and Rural Innovations for Healthier Societies tenutosi a Ljubljana, Slovenia nel August 26 to 29, 2014).
File in questo prodotto:
File Dimensione Formato  
Poster paper PP PDO ham.pdf

non disponibili

Tipologia: Documento in Post-print
Licenza: Creative commons
Dimensione 473.27 kB
Formato Adobe PDF
473.27 kB Adobe PDF   Visualizza/Apri   Richiedi una copia

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11381/2753701
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact