The article focuses on the growing importance acquired by territorial images in tourism marketing and in the processes of attraction of investments in a specific area. After reviewing the key concepts related to tourism imagery and to the creation and circulation of territorial images in the contemporary society, the author illustrates the case study of Florence by proposing general strategies and specific tactics to revitalize and renovate the image of the city
Marketing turistico e marketing territoriale: proposte per l'immagine di Firenze / D. Papotti. - In: RIVISTA GEOGRAFICA ITALIANA. - ISSN 0035-6697. - 117(2010), pp. 327-349.