Possible impact of the new fruit and vegetable Common Market Organisation reform on the Industrial Tomato supply chain in Italy

The objective of this paper is to provide an impact analysis of the Fruit and Vegetables CMO Reform with respect to the Italian processed tomato sector, including the evaluation of the effects on agriculture and on tomato industry. The impact on agriculture (tomato sector) at farm level, is evaluated by PMP models applied to FADN farms of Farm Type "fruit and vegetables" acting in Emilia Romagna, Veneto and Puglia. The impact on the industrial component of the chain is analysed in relation with the degree of resistance of processed tomato industries facing a likely positive trend of fresh tomato prices induced by the reform application. The result shows as full decoupling will have a very negative impact if industry doesn't differentiate their production increasing the level of service in their production.