BONCOMPAGNI, ANNA
BONCOMPAGNI, ANNA
Dipartimento di Scienze Economiche e Aziendali
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Food labels in a consumer behavior perspective: A bibliometric analysis
2023-01-01 Cristini, Guido; Boncompagni, Anna; Zerbini, Cristina
From sustainability to health: Investigating the halo effect in food consumption behavior
2025-01-01 Boncompagni, A.; Cristini, G.; Zerbini, C.
Health and healthy eating. Retailers’ communication and consumers’ perception in online conversations.
2025-01-01 Ceccoli, Beatrice; Boncompagni, Anna; Cristini, Guido; Vergura, Donata Tania; Zerbini, Cristina
How to talk healthy: Does communicating ingredients or nutritional properties influence the perception of product healthiness?
2025-01-01 Boncompagni, Anna; Ceccoli, Beatrice; Zerbini, Cristina; Vergura Donata, Tania.; Cristini, Guido
Profiling healthy food choices: integrating psychological and behavioral dimensions for effective consumer segmentation.
2024-01-01 Boncompagni, Anna; Cristini, Guido; Zerbini, Cristina
Unravelling the dominant product-related marketing factors shaping the choice of healthy products: an examination through the SOR model
2024-01-01 Boncompagni, Anna; Cristini, Guido; Zerbini, Cristina