The paper will analyze the use of geographical maps in print advertising aimed at promoting objects and services rather than maps. The realm of advertisement offers a window to understand the shared social imageries about objects. Appearing in advertisements that do not sell maps, cartography shows aesthetic, cognitive, connotative functions. The sample of map-related advertisements that we will take into consideration (limited to the last twenty years) will help to evaluate the social appeal of maps and the role they play in the collective imagery. The paper will also try to introduce a taxonomy of denotative and connotative functions that map can have in this context.

Worlds for sale: cartography in print advertisements / Papotti, Davide. - (2024), pp. 162-171. [10.4324/9781003327578-21]

Worlds for sale: cartography in print advertisements

Davide Papotti
2024-01-01

Abstract

The paper will analyze the use of geographical maps in print advertising aimed at promoting objects and services rather than maps. The realm of advertisement offers a window to understand the shared social imageries about objects. Appearing in advertisements that do not sell maps, cartography shows aesthetic, cognitive, connotative functions. The sample of map-related advertisements that we will take into consideration (limited to the last twenty years) will help to evaluate the social appeal of maps and the role they play in the collective imagery. The paper will also try to introduce a taxonomy of denotative and connotative functions that map can have in this context.
2024
978-1-03-235593-1
Worlds for sale: cartography in print advertisements / Papotti, Davide. - (2024), pp. 162-171. [10.4324/9781003327578-21]
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11381/2989493
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