Sfoglia per Serie
Memory for private label versus national brand in feature advertising
2015-01-01 Ieva, Marco; Ziliani, Cristina; Gàzquez Abad, Juan Carlos
Store Brand as a Customer Experience Touchpoint and Its Contribution to Store Loyalty
2017-01-01 Ieva, Marco; Fornari, Edoardo; Ziliani, Cristina
Why do Indian Women Use Skin Lightening Creams to (Re)construct Their Personhood Identity? An Exploratory Study of Skin Colour, Social Acceptance and Brand Responsibility
2022-01-01 Chaki, S.; Dermody, J.; Occhiocupo, N.
| Titolo | Data di pubblicazione | Autore(i) | File |
|---|---|---|---|
| Memory for private label versus national brand in feature advertising | 1-gen-2015 | Ieva, Marco; Ziliani, Cristina; Gàzquez Abad, Juan Carlos | |
| Store Brand as a Customer Experience Touchpoint and Its Contribution to Store Loyalty | 1-gen-2017 | Ieva, Marco; Fornari, Edoardo; Ziliani, Cristina | |
| Why do Indian Women Use Skin Lightening Creams to (Re)construct Their Personhood Identity? An Exploratory Study of Skin Colour, Social Acceptance and Brand Responsibility | 1-gen-2022 | Chaki, S.; Dermody, J.; Occhiocupo, N. |
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