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Mostrati risultati da 1 a 9 di 9
Advances in National Brand and Private Label Marketing
2022-01-01 Martínez-López, Francisco J.; Carlos Gázquez-Abad, Juan; Ieva, Marco
Do Store Flyers Work? Implications for NBs and PLs from a Subgroup Analysis with Experimental Data
2016-01-01 Ieva, Marco; D’Attoma, Ida; Ziliani, Cristina; Gázquez Abad, Juan Carlos
Fuelling Competition Across Petrol Retail Brands: A Discussion Paper on the Role of Marketing as Evidence of Anti-competitive Collusion
2024-01-01 Japaridze, Liana; Occhiocupo, Nicoletta
Generations and Their Preferences for Loyalty Program Rewards in Supermarket Retailing
2023-01-01 Salvietti, Giada; Ieva, Marco; Ziliani, Cristina
Innovation in Brand Promotion: Reacting to the Economic Crisis with Digital Channels and Customer Insight
2014-01-01 Ziliani, Cristina; Ieva, Marco
Investments in Innovation and Knowledge in Agri-Food Firms: Performance and Financial Sustainability in the Pork Meat Processing Sector
2024-01-01 Iotti, M.; Bonazzi, G.
Memory for private label versus national brand in feature advertising
2015-01-01 Ieva, Marco; Ziliani, Cristina; Gàzquez Abad, Juan Carlos
Store Brand as a Customer Experience Touchpoint and Its Contribution to Store Loyalty
2017-01-01 Ieva, Marco; Fornari, Edoardo; Ziliani, Cristina
Why do Indian Women Use Skin Lightening Creams to (Re)construct Their Personhood Identity? An Exploratory Study of Skin Colour, Social Acceptance and Brand Responsibility
2022-01-01 Chaki, S.; Dermody, J.; Occhiocupo, N.
Mostrati risultati da 1 a 9 di 9
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