Sfoglia per Autore
The Right Tool for the Right Job: Identifying Relevant Touchpoints to Achieve Seamlessness in the Fashion Sector
2024-01-01 Salvietti, Giada; Ieva, Marco
Building Upon Retailers’ Absorptive Capacity to Boost the Innovation Process During Times of Emergency
2024-01-01 Pantano, Eleonora; Ziliani, Cristina; Slade, Emma; Ieva, Marco
Customer inspiration in retailing: The role of perceived novelty and customer loyalty across offline and online channels
2024-01-01 Frasquet, Marta; Ieva, Marco; Mollá-Descals, Alejandro
Driving customer inspiration to foster loyalty: a study on showroomers
2024-01-01 Frasquet, Marta; Ieva, Marco
A new composite index to assess environmental consciousness using survey data and big data: Empirical evidence from European consumers
2024-01-01 D'Attoma, Ida; Ieva, Marco
Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience
2025-01-01 Ziliani, Cristina; Ieva, Marco
Touchpoints' role in the museum context: from affect to customer loyalty
2025-01-01 Latusi, Sabrina; Ieva, Marco
Driving Channel Integration Perception in Omnichannel Environments: The role of Touchpoints
2025-01-01 Salvietti, Giada; Ieva, Marco; Ziliani, Cristina
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