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AN OVERVIEW ON OMNICHANNEL RESEARCH: BIBLIOMETRIC ANALYSIS AND LITERATURE REVIEW 1-gen-2020 Salvietti, Giada; Ieva, Marco; Ziliani, Cristina; Ranfagni, Silvia
Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences 1-gen-2020 Ziliani, Cristina; Ieva, Marco
Determinants of technological innovation success and failure: Does marketing innovation matter? 1-gen-2020 D'Attoma, Ida; Ieva, Marco
BRAND AUTHENTICITY AND OMNICHANNEL RETAILING: CONCEPTUAL DISSONANCE AND EMERGING RESEARCH DIRECTIONS 1-gen-2021 Salvietti, Giada; Ranfagni, Silvia; Ieva, Marco; Ziliani, Cristina
THE IMPACT OF PRO-SOCIAL LOYALTY PROGRAMS ON PROGRAM PERCEIVED VALUE AND CUSTOMER LOYALTY 1-gen-2021 Flacandji, Michael; Passebois-Ducros, Juliette; Ieva, Marco
Managing Online Touchpoints for a Consistent Customer Experience: Cases from Fashion Retailing 1-gen-2021 Salvietti, Giada; Ieva, Marco; Ziliani, Cristina
AN OVERVIEW ON OMNICHANNEL RESEARCH: INTELLECTUAL FOUNDATIONS AND IMPLICATIONS FOR RESEARCH 1-gen-2021 Salvietti, Giada; Ieva, Marco; Ziliani, Cristina; Ranfagni, Silvia
Complaint behaviour in multichannel retailing: a cross-stage approach 1-gen-2021 Frasquet, Marta; Ieva, Marco; Ziliani, Cristina
Online channel adoption in supermarket retailing 1-gen-2021 Frasquet, Marta; Ieva, Marco; Ziliani, Cristina
Advances in National Brand and Private Label Marketing 1-gen-2022 Martínez-López, Francisco J.; Carlos Gázquez-Abad, Juan; Ieva, Marco
The interplay between privacy failure, recovery and crisis communication management: an integrative review and research agenda 1-gen-2022 Negri, Francesca; Ieva, Marco
Omnichannel retailing and post-pandemic recovery: building a research agenda 1-gen-2022 Salvietti, Giada; Ziliani, Cristina; Teller, Christoph; Ieva, Marco; Ranfagni, Silvia
Innovating in Design and Packaging: Implications for the Environment 1-gen-2022 Ieva, M.; D'Attoma, I.
The role of marketing strategies in achieving the environmental benefits of innovation 1-gen-2022 D'Attoma, Ida; Ieva, Marco
I read, therefore I buy? Analyzing the impact of flyer distribution and readership on purchase behaviour 1-gen-2022 Ieva, Marco; Ziliani, Cristina; Gázquez-Abad, Juan Carlos; D'Attoma, Ida
Generations and Their Preferences for Loyalty Program Rewards in Supermarket Retailing 1-gen-2023 Salvietti, Giada; Ieva, Marco; Ziliani, Cristina
Social media content strategy in hospitality: the impact of experiential posts and response congruence on engagement, hotel image, and booking intention 1-gen-2023 Veloso, Mónica; Ieva, Marco; Gómez-Suárez, Mónica
Redesigning loyalty marketing for a better world: the impact of green loyalty programs on perceived value 1-gen-2023 Flacandji, M; Ducros, Jp; Ieva, M
Mostrati risultati da 41 a 58 di 58
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