Sfoglia per Autore
Understanding online channel adoption: a customer segmentation analysis
2020-01-01 Ieva, Marco; Frasquet, Marta; Ziliani, Cristina
Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences
2020-01-01 Ziliani, Cristina; Ieva, Marco
Determinants of technological innovation success and failure: Does marketing innovation matter?
2020-01-01 D'Attoma, Ida; Ieva, Marco
THE IMPACT OF PRO-SOCIAL LOYALTY PROGRAMS ON PROGRAM PERCEIVED VALUE AND CUSTOMER LOYALTY
2021-01-01 Flacandji, Michael; Passebois-Ducros, Juliette; Ieva, Marco
Managing Online Touchpoints for a Consistent Customer Experience: Cases from Fashion Retailing
2021-01-01 Salvietti, Giada; Ieva, Marco; Ziliani, Cristina
AN OVERVIEW ON OMNICHANNEL RESEARCH: INTELLECTUAL FOUNDATIONS AND IMPLICATIONS FOR RESEARCH
2021-01-01 Salvietti, Giada; Ieva, Marco; Ziliani, Cristina; Ranfagni, Silvia
BRAND AUTHENTICITY AND OMNICHANNEL RETAILING: CONCEPTUAL DISSONANCE AND EMERGING RESEARCH DIRECTIONS
2021-01-01 Salvietti, Giada; Ranfagni, Silvia; Ieva, Marco; Ziliani, Cristina
Complaint behaviour in multichannel retailing: a cross-stage approach
2021-01-01 Frasquet, Marta; Ieva, Marco; Ziliani, Cristina
Online channel adoption in supermarket retailing
2021-01-01 Frasquet, Marta; Ieva, Marco; Ziliani, Cristina
Innovating in Design and Packaging: Implications for the Environment
2022-01-01 Ieva, M.; D'Attoma, I.
Advances in National Brand and Private Label Marketing
2022-01-01 Martínez-López, Francisco J.; Carlos Gázquez-Abad, Juan; Ieva, Marco
The interplay between privacy failure, recovery and crisis communication management: an integrative review and research agenda
2022-01-01 Negri, Francesca; Ieva, Marco
I read, therefore I buy? Analyzing the impact of flyer distribution and readership on purchase behaviour
2022-01-01 Ieva, Marco; Ziliani, Cristina; Gázquez-Abad, Juan Carlos; D'Attoma, Ida
Omnichannel retailing and post-pandemic recovery: building a research agenda
2022-01-01 Salvietti, Giada; Ziliani, Cristina; Teller, Christoph; Ieva, Marco; Ranfagni, Silvia
The role of marketing strategies in achieving the environmental benefits of innovation
2022-01-01 D'Attoma, Ida; Ieva, Marco
Loyalty Program Engagement: the role of customer preference for rewards and Generations
2023-01-01 Salvietti, Giada; Ieva, Marco; Ziliani, Cristina
Generations and Their Preferences for Loyalty Program Rewards in Supermarket Retailing
2023-01-01 Salvietti, Giada; Ieva, Marco; Ziliani, Cristina
Social media content strategy in hospitality: the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
2023-01-01 Veloso, Mónica; Ieva, Marco; Gómez-Suárez, Mónica
Redesigning loyalty marketing for a better world: the impact of green loyalty programs on perceived value
2023-01-01 Flacandji, M; Ducros, Jp; Ieva, M
Building Upon Retailers’ Absorptive Capacity to Boost the Innovation Process During Times of Emergency
2024-01-01 Pantano, Eleonora; Ziliani, Cristina; Slade, Emma; Ieva, Marco
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