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Towards digital loyalty programs: insights from customer medium preference segmentation 1-gen-2017 Ieva, Marco; Ziliani, Cristina
Store Brand as a Customer Experience Touchpoint and Its Contribution to Store Loyalty 1-gen-2017 Ieva, Marco; Fornari, Edoardo; Ziliani, Cristina
Beyond the “mobile versus PC” dichotomy: Profiling online shoppers based on device usage 1-gen-2017 DE CANIO, Francesca; Ieva, Marco; Ziliani, Cristina
Innovation success and failure: the moderating role of marketing innovation 1-gen-2018 Ieva, Marco; D'Attoma, Ida
Expanding the Lens on the Customer Experience-Loyalty Link: The Role of Satisfaction and Shopping Enjoyment 1-gen-2018 Ieva, Marco; Ziliani, Cristina
Identifying generational differences in encountering retail touchpoints: an empirical analysis in Italy and Japan 1-gen-2018 Ieva, Marco; Minami, Chieko; Ziliani, Cristina
Effective Service Recovery after Privacy Failure 1-gen-2018 Negri, Francesca; Ieva, Marco
The role of touchpoints in driving loyalty. Implications for omnichannel retailing 1-gen-2018 Ziliani, Cristina; Ieva, Marco
Online versus offline promotional communication: Evaluating the Effect of Medium on Customer Response 1-gen-2018 Ieva, Marco; Ziliani, Cristina; Gàzquez Abad, Juan Carlos; D'Attoma, Ida
The role of customer experience touchpoints in driving loyalty intentions in services 1-gen-2018 Ieva, Marco; Ziliani, Cristina
Service failure and complaint channel choice in omnichannel retailing 1-gen-2018 Ieva, Marco; Ziliani, Cristina; Frasquet, Marta
Mapping touchpoint exposure in retailing: Implications for developing an omnichannel customer experience 1-gen-2018 Ieva, Marco; Ziliani, Cristina
Daily deal shoppers: What drives social couponing? 1-gen-2018 Ieva, Marco; DE CANIO, Francesca; Ziliani, Cristina.
Identifying the link between store characteristics and the in-store customer experience 1-gen-2019 Ieva, Marco; Flacandji, Michael; Ziliani, Cristina
Understanding the customer experience-loyalty link: A moderated mediation model 1-gen-2019 Ieva, Marco; Ziliani, Cristina
Selecting which touchpoints to manage for customer loyalty: an empirical analysis in retail banking 1-gen-2019 Ieva, Marco; Ziliani, Cristina
Retail promotional communication: the comparative effectiveness of print versus online 1-gen-2019 Ziliani, Cristina; Ieva, Marco; Gàzquez-Abad Juan, Carlos; D'Attoma, Ida
Understanding complaint channel usage in multichannel retailing 1-gen-2019 Frasquet, Marta; Ieva, Marco; Ziliani, Cristina
Redefining Generational Cohorts Based on Touchpoint Exposure in Italy and Japan: An Abstract 1-gen-2019 Ieva, Marco; Minami, Chieko; Ziliani, Cristina
Understanding online channel adoption: a customer segmentation analysis 1-gen-2020 Ieva, Marco; Frasquet, Marta; Ziliani, Cristina
Mostrati risultati da 21 a 40 di 58
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