Sfoglia per Autore
The interplay between customer experience and customer loyalty: Which touchpoints matter?
2017-01-01 Ieva, Marco; Ziliani, Cristina
Who is the social coupon shopper? Understanding the drivers of social coupon adoption: an extended abstract
2017-01-01 Ieva, Marco; DE CANIO, Francesca; Ziliani, Cristina
Towards digital loyalty programs: insights from customer medium preference segmentation
2017-01-01 Ieva, Marco; Ziliani, Cristina
Store Brand as a Customer Experience Touchpoint and Its Contribution to Store Loyalty
2017-01-01 Ieva, Marco; Fornari, Edoardo; Ziliani, Cristina
Identifying generational differences in encountering retail touchpoints: an empirical analysis in Italy and Japan
2018-01-01 Ieva, Marco; Minami, Chieko; Ziliani, Cristina
Innovation success and failure: the moderating role of marketing innovation
2018-01-01 Ieva, Marco; D'Attoma, Ida
Expanding the Lens on the Customer Experience-Loyalty Link: The Role of Satisfaction and Shopping Enjoyment
2018-01-01 Ieva, Marco; Ziliani, Cristina
The role of touchpoints in driving loyalty. Implications for omnichannel retailing
2018-01-01 Ziliani, Cristina; Ieva, Marco
The role of customer experience touchpoints in driving loyalty intentions in services
2018-01-01 Ieva, Marco; Ziliani, Cristina
Daily deal shoppers: What drives social couponing?
2018-01-01 Ieva, Marco; DE CANIO, Francesca; Ziliani, Cristina.
Effective Service Recovery after Privacy Failure
2018-01-01 Negri, Francesca; Ieva, Marco
Mapping touchpoint exposure in retailing: Implications for developing an omnichannel customer experience
2018-01-01 Ieva, Marco; Ziliani, Cristina
Service failure and complaint channel choice in omnichannel retailing
2018-01-01 Ieva, Marco; Ziliani, Cristina; Frasquet, Marta
Online versus offline promotional communication: Evaluating the Effect of Medium on Customer Response
2018-01-01 Ieva, Marco; Ziliani, Cristina; Gàzquez Abad, Juan Carlos; D'Attoma, Ida
Redefining Generational Cohorts Based on Touchpoint Exposure in Italy and Japan: An Abstract
2019-01-01 Ieva, Marco; Minami, Chieko; Ziliani, Cristina
Understanding the customer experience-loyalty link: A moderated mediation model
2019-01-01 Ieva, Marco; Ziliani, Cristina
Selecting which touchpoints to manage for customer loyalty: an empirical analysis in retail banking
2019-01-01 Ieva, Marco; Ziliani, Cristina
Identifying the link between store characteristics and the in-store customer experience
2019-01-01 Ieva, Marco; Flacandji, Michael; Ziliani, Cristina
Understanding complaint channel usage in multichannel retailing
2019-01-01 Frasquet, Marta; Ieva, Marco; Ziliani, Cristina
Retail promotional communication: the comparative effectiveness of print versus online
2019-01-01 Ziliani, Cristina; Ieva, Marco; Gàzquez-Abad Juan, Carlos; D'Attoma, Ida
Legenda icone
- file ad accesso aperto
- file disponibili sulla rete interna
- file disponibili agli utenti autorizzati
- file disponibili solo agli amministratori
- file sotto embargo
- nessun file disponibile