Sfoglia per Autore
New shopping behaviors in a changing environment
2023-01-01 Bellini, S.; Zerbini, C.; Vergura, D. T.; Luceri, B.
Nutritional claims and framing effect: how does the way of communication impact on the product perception?
2023-01-01 Zerbini, Cristina; Vergura, Donata Tania; Luceri, Beatrice; Cristini, Guido
Tecniche della ricerca di marketing. Con Digitabook
2023-01-01 Luceri, Beatrice
Comunicare la sostenibilità ambientale attraverso il packaging
2023-01-01 Zerbini, Cristina; Vergura, Donata Tania; Luceri, Beatrice
The Metaverse phenomenon: A first approach based on bibliometric analysis
2023-01-01 Aiolfi, Simone; Luceri, Beatrice; Barattin, Marta; Latusi, Sabrina
The role of pride, awareness of consequences and sense of responsibility in sustainable packaging choice
2023-01-01 Vergura, D. T.; Luceri, B.; Zerbini, C.
Investigating sustainable consumption behaviors: A bibliometric analysis
2023-01-01 Vergura, D. T.; Zerbini, C.; Luceri, B.; Palladino, R.
Predictors of cross-buying in grocery retailing: the role of non-traditional product/service categories
2023-01-01 Latusi, Sabrina; Sarti, Elena; Martinelli, Elisa; Luceri, Beatrice
Marketing internazionale. Strategie, principi e applicazioni
2022-01-01 Alon, Ilan; Jaffe, Eugene D.; Luceri, Beatrice; Prange, Christiane; Vianelli, Donata
Managing Sustainability. Perspectives From Retailing and Services
2022-01-01 Luceri, B; Martinelli, E.
How shopping habits change with artificial intelligence: smart speakers' usage intention
2022-01-01 Aiolfi, Simone; Bellini, Silvia; Luceri, Beatrice; Vergura, Donata Tania; Zerbini, Cristina
Nutritional claims and framing effect: how does the way of communication impact on the product perception?
2022-01-01 Zerbini, Cristina; Vergura, Donata Tania; Luceri, Beatrice; Cristini, Guido
The Evolution of the Sustainability Mindset in Retailing and Service Management
2022-01-01 Luceri, B.; Martinelli, E.
La sfida logistica dell’e-commerce
2022-01-01 Luceri, Beatrice
Drivers of Consumer Adoption of e-Commerce: a Meta-Analysis
2022-01-01 Zerbini, Cristina; Bijmolt, Tammo H. A.; Maestripieri, Silvia; Luceri, Beatrice
What drives consumers to shop on mobile devices? Insights from a Meta-Analysis
2022-01-01 Luceri, B.; Bijmolt T. H. A., (Tammo); Bellini, S.; Aiolfi, S.
Mobile shopping behavior: a bibliometric analysis
2022-01-01 Zerbini, C.; Aiolfi, S.; Bellini, S.; Luceri, B.; Vergura, D. T.
I vantaggi per il retail
2021-01-01 Luceri, Beatrice
Ambiente di marketing e penetrazione dell’e-commerce: quali i fattori abilitanti?
2021-01-01 Luceri, B.; Vergura, D. T.
Grocery Shopping Behaviour: Classic Drivers and COVID-19 Effect
2021-01-01 Vergura, Donata Tania; Bellini, Silvia; Aiolfi, Simone; Luceri, Beatrice; Zerbini, Cristina
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