Sfoglia per Autore
Mind the fit: A Framework for Virtual Reality Integration in the Online Customer Journey
2026-01-01 Romano, Giovanni; Luceri, Beatrice; Aiolfi, Simone
Exploring users’ migration from social media to the metaverse: A push-pull-mooring framework analysis
2026-01-01 Romano, Giovanni; Luceri, Beatrice; Aiolfi, Simone
Yes, it is Insects: Psychological and Sensory Determinants of Consumer Responses to Insect-Based Pasta
2025-01-01 Zerbini, Cristina; Vergura, Donata Tania; Ziccarelli, Settimio; Luceri, Beatrice
Exploring Metaverse Adoption in High-Involvement Purchases: Insights from field research
2024-01-01 Luceri, B.; Aiolfi, S.; Romano, Giovanni
Color Overload: Exploring the Effects of Design Complexity on Sustainable Consumption
2024-01-01 Columbano, Martina; Zerbini, Cristina; Vergura, Donata Tania; Luceri, Beatrice
Insects as food. Consumers’ attitude between perceived taste, healthiness and food neophobia
2024-01-01 Luceri, Beatrice; Vergura, Donata Tania; Zerbini, Cristina; Ziccarelli, Settimio
Sustainability meets innovation in the retail sector: a bibliometric analysis
2024-01-01 Aiolfi, S.; Vergura, D. T.; Bellini, S.; Luceri, B
See you on the Metaverse: A bibliometric expedition through the Metaverse landscape
2024-01-01 Aiolfi, Simone; Luceri, Beatrice
Are gluten-free products healthy for non-celiac consumers? How the perception of well-being moderates gluten-free addiction
2024-01-01 Zerbini, C.; De Canio, F.; Martinelli, E.; Luceri, B.
Comunicare la sostenibilità ambientale attraverso il packaging
2023-01-01 Zerbini, Cristina; Vergura, Donata Tania; Luceri, Beatrice
The role of pride, awareness of consequences and sense of responsibility in sustainable packaging choice
2023-01-01 Vergura, D. T.; Luceri, B.; Zerbini, C.
The Metaverse phenomenon: A first approach based on bibliometric analysis
2023-01-01 Aiolfi, Simone; Luceri, Beatrice; Barattin, Marta; Latusi, Sabrina
Tecniche della ricerca di marketing. Con Digitabook
2023-01-01 Luceri, Beatrice
Marketing internazionale. Strategie, principi e applicazioni
2023-01-01 Alon, Ilan; Jaffe, Eugene D.; Luceri, Beatrice; Prange, Christiane; Vianelli, Donata
New shopping behaviors in a changing environment
2023-01-01 Bellini, S.; Zerbini, C.; Vergura, D. T.; Luceri, B.
Nutritional claims and framing effect: how does the way of communication impact on the product perception?
2023-01-01 Zerbini, Cristina; Vergura, Donata Tania; Luceri, Beatrice; Cristini, Guido
Investigating sustainable consumption behaviors: A bibliometric analysis
2023-01-01 Vergura, D. T.; Zerbini, C.; Luceri, B.; Palladino, R.
Predictors of cross-buying in grocery retailing: the role of non-traditional product/service categories
2023-01-01 Latusi, Sabrina; Sarti, Elena; Martinelli, Elisa; Luceri, Beatrice
How shopping habits change with artificial intelligence: smart speakers' usage intention
2022-01-01 Aiolfi, Simone; Bellini, Silvia; Luceri, Beatrice; Vergura, Donata Tania; Zerbini, Cristina
Marketing internazionale. Strategie, principi e applicazioni
2022-01-01 Alon, Ilan; Jaffe, Eugene D.; Luceri, Beatrice; Prange, Christiane; Vianelli, Donata
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