Sfoglia per Autore Ziliani, Cristina
Growing Through Loyalty: How Starbucks’ App and Loyalty Program Evolved into Customer Journey Companions
2026-01-01 Ziliani, Cristina
Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience
2025-01-01 Ziliani, Cristina; Ieva, Marco
Driving Channel Integration Perception in Omnichannel Environments: The role of Touchpoints
2025-01-01 Salvietti, Giada; Ieva, Marco; Ziliani, Cristina
Building Upon Retailers’ Absorptive Capacity to Boost the Innovation Process During Times of Emergency
2024-01-01 Pantano, Eleonora; Ziliani, Cristina; Slade, Emma; Ieva, Marco
Loyalty Program Engagement: the role of customer preference for rewards and Generations
2023-01-01 Salvietti, Giada; Ieva, Marco; Ziliani, Cristina
Generations and Their Preferences for Loyalty Program Rewards in Supermarket Retailing
2023-01-01 Salvietti, Giada; Ieva, Marco; Ziliani, Cristina
I read, therefore I buy? Analyzing the impact of flyer distribution and readership on purchase behaviour
2022-01-01 Ieva, Marco; Ziliani, Cristina; Gázquez-Abad, Juan Carlos; D'Attoma, Ida
Omnichannel retailing and post-pandemic recovery: building a research agenda
2022-01-01 Salvietti, Giada; Ziliani, Cristina; Teller, Christoph; Ieva, Marco; Ranfagni, Silvia
Managing Online Touchpoints for a Consistent Customer Experience: Cases from Fashion Retailing
2021-01-01 Salvietti, Giada; Ieva, Marco; Ziliani, Cristina
AN OVERVIEW ON OMNICHANNEL RESEARCH: INTELLECTUAL FOUNDATIONS AND IMPLICATIONS FOR RESEARCH
2021-01-01 Salvietti, Giada; Ieva, Marco; Ziliani, Cristina; Ranfagni, Silvia
BRAND AUTHENTICITY AND OMNICHANNEL RETAILING: CONCEPTUAL DISSONANCE AND EMERGING RESEARCH DIRECTIONS
2021-01-01 Salvietti, Giada; Ranfagni, Silvia; Ieva, Marco; Ziliani, Cristina
Complaint behaviour in multichannel retailing: a cross-stage approach
2021-01-01 Frasquet, Marta; Ieva, Marco; Ziliani, Cristina
Online channel adoption in supermarket retailing
2021-01-01 Frasquet, Marta; Ieva, Marco; Ziliani, Cristina
Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences
2020-01-01 Ziliani, Cristina; Ieva, Marco
AN OVERVIEW ON OMNICHANNEL RESEARCH: BIBLIOMETRIC ANALYSIS AND LITERATURE REVIEW
2020-01-01 Salvietti, Giada; Ieva, Marco; Ziliani, Cristina; Ranfagni, Silvia
Understanding online channel adoption: a customer segmentation analysis
2020-01-01 Ieva, Marco; Frasquet, Marta; Ziliani, Cristina
Understanding the customer experience-loyalty link: A moderated mediation model
2019-01-01 Ieva, Marco; Ziliani, Cristina
Selecting which touchpoints to manage for customer loyalty: an empirical analysis in retail banking
2019-01-01 Ieva, Marco; Ziliani, Cristina
Identifying the link between store characteristics and the in-store customer experience
2019-01-01 Ieva, Marco; Flacandji, Michael; Ziliani, Cristina
Redefining Generational Cohorts Based on Touchpoint Exposure in Italy and Japan: An Abstract
2019-01-01 Ieva, Marco; Minami, Chieko; Ziliani, Cristina
Legenda icone
- file ad accesso aperto
- file disponibili sulla rete interna
- file disponibili agli utenti autorizzati
- file disponibili solo agli amministratori
- file sotto embargo
- nessun file disponibile